The marketing created for the OC Food Bank was part of the first ever Forge 54 marketing weekend. During this weekend of creativity, the team spent 54 hours creating an entirely new brand including a new logo, slogan, and collateral as well as a full website redesign, donation/giving platform, mobile app, two commercials, an animated infographic, rebuild and relaunched social media presence as well as a brand new PR campaign. This was a huge collaborative effort that included 47 marketing professionals and over six different agencies and creative houses.
About OC Food Bank
The OC Food Bank works with over 400 local charities, kitchens, and community organizations to end hunger and malnutrition. The OC Food Bank provides USDA commodities, federal-fund purchased food, and donated food to non-profit agencies in Orange County that serve low-income families and individuals. Annually, the OC Food Bank is able to distribute nearly 20 million pounds of food.
The Orange County Food Bank warehouse is 35,000 square feet, with commercial refrigerators and freezers capable of handling 20 truckloads of perishable food. At the warehouse, volunteers receive and package about 26,000 boxes of food each month, for distribution to 50 sites across the county.
About Forge 54
A collaborative, weekend-long marketing experience where advertisers, designers, developers, creative professionals and students converge to donate their time and talents to create, inspire, and help great causes.
During each high-energy, 54-hour event, our expert creative teams adopt a non-profit organization and work together to totally revamp their marketing and branding efforts.