Does the thought of sitting down to watch a training video get your blood pumping? No? Then you’re in good company. Your typical training video is long, dry, and in some cases, painfully awkward, likely to bore even the most responsible audiences before long. You might think that that’s only natural for a training video; after all, it’s just supposed to teach the user how to do a job, and doesn’t intent to sell a product like video marketing.
However, it doesn’t have to be that way.
Training videos can be just as interesting as any other kind of video. They might be about instructing the user on rules and processes, but there’s nothing stopping them from getting experimental or creative.
A well-made training video can have incredible potential.
Effectively leveraging training videos can help you engage your audiences and make it easier for your organization to reach your goals. You can save time and money for your whole organization when you use attention-grabbing videos that not only delight your audiences but make it easy for them to do their job well.
The best training videos do more than convey a list of bulleted instructions. They push the boundaries of the genre just like any other kind of film, and when done right, they can yield lasting benefits for your organization.
Let’s pull back the curtain on the magic of training videos. After breaking down the critical elements of an effective presentation, we’ll dive into some of our favorite examples of great training videos to help you see all this potential in action.
What Makes For a Great Training Video?
You might think that all you need to do for a good training video is take a pre-written list of instructions, pair it with some Powerpoint slides, and call it a day. And while that is certainly a viable option, you can do so much more.
You can set yourself up for success with your training videos by keeping a few concepts in mind. Much like creating any other type of video, compelling training videos come down to essential elements like knowing your audience, leveraging your branding, having a memorable voice, and keeping a core mission in mind. Here are the basic principles that any great training video should follow.
- Keep your purpose in mind. Making a training video should be a lot like writing a school paper – everything should support your thesis or what you want your audience to do. Don’t forget to establish a clear purpose before developing your video and ensure that every other production element supports it.
- Don’t be afraid to experiment. How many training videos do you think your audience has seen in its lifetime? Yeah, a lot. Don’t hesitate to use creative touches in your video to help it stand out. Even simple things like unique typography or stark colors can help your audience remember your content.
- Tell a story. Most audiences aren’t eager to be told what to do. However, it’s another matter entirely if you’re telling them a story. Some of the most effective training videos have strong narratives that demand the audience’s attention and make the direct messages simply unforgettable.
- Know your audience. Most audiences aren’t content with cookie-cutter content. Instead, they want to feel that you crafted your training and corporate video specifically for them and their needs. If they don’t think that your video meets their needs, they probably won’t suffer through watching the whole thing. It’s essential to conduct extensive research before making your video to guarantee that what you’re making will resonate.
These are just a few of the core principles of any helpful training video. If you’re interested in seeing them in motion, then it’s time for us to practice what we preach and showcase some of our favorite training videos.
8 Can’t-Miss Examples of Great Training Videos
Pagliacci Pizza – “How to Hand Toss Pizza Dough”
Not all training videos have to be exclusively for your employees. Some can elegantly straddle the line to appeal to general and professional audiences alike. This quick tutorial about hand-tossing pizza dough by Seattle-based Pagliacci pizza is a brilliant example of how a training video can adequately instruct your employees while also attracting a wider viewership.
This short and sweet two-and-a-half-minute video walks the viewer through the process of hand tossing pizza dough. It keeps things engaging with a friendly yet expert narrator guiding the viewer across each step of the process, and it’s filmed in such a way as to make the content easy to follow and understand.
The best part? This video has garnered attention far beyond Pagliacci’s kitchen. It’s racked up hundreds of thousands of views on YouTube, giving the business significant brand exposure while still providing vital training for its employees. It’s an excellent example of a training video that serves the business in multiple ways at once.
Metro – “Dumb Ways to Die”
Cute, bean-like people dying in increasingly brutal ways? An earworm-y theme song? Is Dumb Ways to Die really a training video? It might not seem like it at first glance, but the 2012 viral sensation is a textbook example of how a training video can effectively promote safe practices without being too on-the-nose.
Dumb Ways to Die initially attracts attention with its disarmingly charming aesthetic paired with grotesque violence. However, it keeps viewers hooked to the screen the whole way through its irresistibly catchy music and dark comedy. Then, in the closing moments of the song, it drives the message home by encouraging safety around train tracks – after all, train-related deaths are genuinely some of the dumbest ways to die.
The video and song became a cultural phenomenon, spawning multiple mobile games and earning over two hundred million views on YouTube since its debut in 2012. Most importantly, however, it achieved what it set out to do: accidents at train stations fell by more than 20% in the months following the video’s release. Ultimately, Dumb Ways to Die shows that being creative with your training videos can yield incredible, long-lasting results.
Photoshop Training – “Photoshop CC 2019 Tutorial”
Sometimes, all you need for a compelling training video is an engaging instructor and an easy-to-follow screencast. This long-form Photoshop tutorial shows this idea in action perfectly. It doesn’t rely on fancy visuals or graphics: instead, it gets straight to the point by guiding the viewer through some essential Photoshop updates with easy-to-follow instructions.
It’s also conveniently broken up into short chunks, so even though the whole video is nearly an hour-long, it’s easy to click through the timestamps and access the most relevant content. With more than 200,000 views, it shows that you don’t need to shy away from long-form videos. Often, more comprehensive videos can be a powerful way to attract a broad audience by addressing numerous needs and questions.
ReachOut – “Workplace Bullying”
Some training videos deal with inherently tricky subjects. One of the best ways to deal with these challenging topics is to present them in an appealing, positive light. Everything from lighthearted animation to upbeat narration can make a video accessible, even on the trickiest subjects.
ReachOut, the primary online mental health organization in Australia, took this idea to heart when crafting its training video about dealing with workplace bullying. It starts by presenting a handful of real-world examples of workplace bullying, showing that this issue can be more prevalent than many people assume. It then points the viewer to the proper courses of action they should take to get help, making it easy to see how there should always be help available in these situations.
ReachOut makes an unpleasant topic appealing to watch thanks to its charming hand-drawn animation style and its light blue and yellow color scheme. Additionally, its use of narration and voice acting helps encourage audiences to do the right thing whenever they find themselves in such tense workplace scenarios. It’s an excellent example of how charming animation can go a long way to encourage action on somewhat taboo topics.
British Resuscitation Council – “Lifesaver”
Not all training videos should require their audience to sit back and watch the video passively. Instead, the advent of interactive videos has changed the way we watch videos. It’s allowed viewers to take an active role in their learning experience by allowing them to pick options and watch scenarios play out in real-time in their videos – making it perfect for training content.
One of the best examples is “Lifesaver,” an intense interactive video from the UK’s British Resuscitation Council. This video does a great job of making the issue at hand feel critical for viewers to understand. It’s highly dramatic, using a severe narrative and graphic content to show the importance of learning life-saving techniques like CPR.
Not only does this video demand the viewer’s unwavering attention thanks to its grim storyline, but its options for interactivity make it feel that much more intense. It exemplifies several vital lessons for developing good training videos. It shows that powerful storytelling can make a difference by making the audience feel invested in its messaging. It also demonstrates the effectiveness of interactive videos in engaging the audience.
Gasunie – “Golden Rules of Safety”
Safety is one of the most familiar – and at the same time, least exciting – subjects for training videos. Dutch natural gas company Gasunie recognized this, leading them to produce this eight-minute animated film that hits all the main points about workplace safety with clean 3D visuals, a straightforward script, and a welcome sense of humor.
This video achieves an admirable balance of presenting the necessary information concisely while also leveraging the animated style to show scenes that would be difficult, if not impossible, to replicate in real life. (You probably shouldn’t push employees off of worksites using a bulldozer or smack them with a crane). It’s yet another example of how effective animation can be when creating amazing training videos.
CityCare – “Back Pain Educational Video”
We’ve already looked at a few animated videos in this list, but CityCare took a unique approach to this educational training video style by using a hybrid live-action/animated approach. Narrated by a 2D instructor against real-world backgrounds, this innovative video makes its content that much more appealing by using quirky visuals to discuss serious problems like back pain.
Along with its visuals, this video also makes an impression thanks to its overall friendly tone. The narrator sounds positive and understanding when discussing the science behind back pain and the best ways to address it. When taken together, the video’s presentation and script show how a few stylistic touches can make dry subjects feel engaging.
Sage Appliances UK – “Coffee for Beginners”
Long-form content might sound intimidating on the surface, but in the hands of the right presenter, an hour-long training video can be just as engaging as a three-minute clip.
That’s precisely what you’ll find in Sage Appliances’s “Coffee for Beginners” video. It’s a basic production, showing a barista in front of a whiteboard explaining concepts and techniques for making coffee for just under a half-hour.
Despite its length, the presenter’s conversational style makes it flow quickly and cohesively. The video feels intimate, almost as if you’re a patron at a coffee bar having a chat with the barista himself. This video has always gained significant traction online, with over a half-million views on YouTube, showing the power of a lengthy video that quickly answers common questions.
Create Your Ideal Training Video With Sparkhouse
The right training and corporate video can make a massive impact on your organization. Not only can it help you and your staff perform complex tasks efficiently, but with the right approach to design, narration, and storytelling, it can grow your audience and expand your brand’s recognition.
That’s why it’s crucial to have a trustworthy partner when the time comes to craft your training video. At Sparkhouse, we’ve produced hundreds of training videos for countless clients over our 15 years in business. No matter what business you run or what information you want to convey, our team of expert creatives has a trustworthy track record of success.
Don’t hesitate to contact us today and learn how we can help with your next training project.