Banks can be stiff, boring, and impersonal, but this week’s Featured Friday is changing how we think about financial institutions overall.
Clearinghouse Community Development Financial Institution (CDFI) was founded in 1996 with the aim of serving low-income communities in Southern California. Today, CDFI touches communities throughout the US with a focus on CA, NV, NM, Texas, and Indian Country.
CDFI approached us to create videos that showed off their services and drive the interest of potential clients while maintaining their service-driven brand and mission.
We created two videos, one focused on their Texas market and the other focused on their California market.
These videos feature footage from the local areas to highlight the local communities served by CDFI, as well as 2D animations that showcase the benefits of their programs.
You can watch the videos HERE.