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‍Introduction

Animated videos for business are now the cornerstone of modern business marketing and communications. With their ability to captivate audiences, simplify complex ideas, and amplify brand messaging, they boast an unparalleled versatility. It could be anything: launching a product, explaining a concept, telling your brand's story-animated videos know how to attract target audiences' attention just the way live-action videos often cannot. In this article, we'll be diving into the best examples of animated videos for business to use and explaining what makes them truly effective, from why your brand needs them to the very end. 

What are Animated Videos for Business?

The animated video for business involves the use of motion graphics, 2D, or 3D animation as its primary style of presenting information, explaining a product, or narrating a story in a visually captivating way. These videos are used by businesses to communicate with customers, employees, and stakeholders in an easily understandable and usually entertaining format.

Why Use Animated Videos for Business?

Animated videos have now become an essential element in every business, whether big or small. Some of the major reasons why more firms are using animation in effective messaging include:

Visual Appeal

Animation helps to create striking and eye-catching content. In all of their colorful glory, with creative characters and dynamic scenes, animated videos are exceedingly engaging. It captures the viewer's attention in the blink of an eye, which is very important for users today, who scroll at a fantastic speed. The aesthetic power of animation will allow holding viewers' attention much more effectively, increasing chances of watching right up until the very end and interacting with your content.

Simplifying Complex Ideas

Animation helps in explaining complex ideas in a much simpler manner and makes it easier to understand by a lot of people. A large number of businesses have to communicate complex concepts, various products, or services that are difficult for most people to conceptualize via written text or live-action video. Technology companies, for example, use animated video explainers to exactly depict to their audience how software programs function. Through animated graphics, technical procedures can be segmented into minute, understandable steps. This can potentially raise conversion rates among viewers by making them understand the content so much better.

Cost-Effective

For instance, animated video production costs a fraction of what live-action video production does, since it involves the hiring of actors, location scouting, and renting expensive equipment. There is also less need for reshoots since changes can easily be made during the animation process itself. Additionally, animated videos are easily reusable: You can update them by adding new elements or modifying sections without having to start from scratch, thus providing a long-term return on investment.

Versatility

Animated videos can be flexible to run across websites, on social media channels, in presentations, and even in email marketing campaigns. This makes animated content valid for different business marketing initiatives by just repurposing the content. This is an excellent investment that gives maximum exposure to the content. The good thing about animation is the different tones of brands it can take on: playful, professional, or sophisticated, whichever is best suited to impress your target audience.

Engagement

Businesses use animated videos due to the proven capabilities of animation in enhancing engagement. Animation is fast-paced and more fun; therefore, viewers are likely to share, like, or comment on the video. Algorithms utilized by social media sites such as Facebook, Instagram, and LinkedIn give priority to video formats in the content, especially those that drive interactions. This, in turn, enhances not only engagement but also the visibility of a brand online, translating to increased traffic and conversions.

Storytelling Capabilities
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Animation is an open arena for creative storytelling. One can use animated characters, unique settings, and unimaginable stories to drive a message across. Be it sharing your brand's origin story, introducing a new product, or explaining a process through animation. Businesses can create compelling stories that emotionally resonate with viewers, helping them build stronger brand loyalty and connecting on a deeper level with the audience.

Brand Representation

An animated video can be fully customized to represent your brand identity. Brand colors, fonts, logos, and other unique design elements can be used in the animation so that it's cohesive with your overall brand image. This in turn provides personalization at a level that can make your animated video all the more recognizable and memorable to leave a mark on viewers' minds.

Benefits of Animated Videos for Business

Animated videos come with a plethora of benefits that businesses can capitalize on, right from attention-grabbing to driving conversions. Here are some major advantages:

Grabbing Attention
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An animated video is bright and may keep the viewer's attention longer than text or a static image.

Reducing Effort for Sales Teams

A well--created animated explainer video is an educational tool that reduces the amount of prolonged explanations that are supposed to be given by sales teams.

Increasing Conversion Rates

An animated video on a landing or product page can increase conversion rates because it is easier for the potential customer to perceive the value of a product or service in an easier way.

Enhancing Customer Recall

Animation makes the content more memorable, improving brand recall and helping customers retain information about your products or services.

Improving Web Traffic and SEO

Videos have more elevated ranking in search results; thus, animated content increases traffic to your website, enhances user experience, and grows your SEO metrics.

Types of Animated Videos for Business‍

There are different types of animated videos businesses can make, depending on the aim of their goals. Here are the most common types:

Explainer videos take huge concepts and break them down into simple, engaging bits-perfect, in fact, for introducing new products or services. 

Product demo videos show features and benefits of a product and how it works in an easy-to-understand manner. 

Testimonial videos use real customer feedback in an engaging way through animation to build up credibility and trust.

About Us Videos: Introduction of the mission and values of the company creates a bond between the audience and oneself.

Educational Videos: These are majorly used to educate your audience about something, be it a topic or a product.

Whiteboard Animation: Whiteboard animation involves drawing out ideas or concepts on a white background in very simple drawings. These are used quite effectively for educational purposes.

2D and 3D Animation: Traditionally animated videos using either two-dimensional or three-dimensional graphics to tell a story.

Motion Graphics: In the case of motion graphics, animated text and graphics are used to communicate statistics, data, or similarly complex information.

20 Of The Best Animated Videos For Business: Examples And Analysis

1. Google Pixel 4

The animated promotional video of Google Pixel 4 brings into light some of its main features, such as night photography, facial recognition methods, and sleek style. Ease of usage, coupled with the technological sophistication of the phone, is more elaborately brought out in the animation.

What makes it effective: This video uses animated visuals to explain technical features in a simple manner. By using bright colors and smooth transitions, it keeps viewers' attention and communicates seamlessly the phone's benefits.

2. Every U Does Good by Unilever

The following animated campaign video focuses on the effort of Unilever toward sustainability and positive social impact, created by their commitment to building a better world through responsible business practices.

What makes it effective: Complicated goals on sustainability were communicated in a very simple and emotional way. Soft animation and strong storytelling appeal on an individual level for viewers when watching a video; therefore, it reinforces brand values at Unilever.

3. Run For The Oceans by Adidas

This animated video has been made to create awareness about ocean pollution and how Adidas fights it. It calls for people to participate in its "Run For The Oceans" events where one runs miles for the cleaning of the ocean.

What makes it effective: Animation marries motivational images to a very important environmental issue that motivates the viewer into taking action. With the dynamic use of motion graphics and integrating real-life issues, this is very shareable video, with much more impact.

4. Polaroid

Polaroid's animated video brings out the nostalgia just by how timeless their cameras are. The video speaks to capturing and preserving special moments with Polaroid cameras by mixing in that retro aesthetic with a modern animation technique.

What makes it effective: Use of great colors, nostalgic themes, and fun, whimsical animation evokes an emotional connection to the viewer to remember the brand's legacy but position it for today.

5. The Better Sweater by Patagonia

An animated video for Patagonia's "The Better Sweater" tells a story about how the brand's commitment to sustainability leads to a more environmentally friendly production process. The narrator of this ad follows a sweater's creation from raw materials to finished good.

What makes it effective: Animation in this ad perfectly corresponds to the environmental ethos of Patagonia and presents its commitment to conducting business in a sustainable manner. Storytelling allows viewers to learn something new about this company's values and allows for brand loyalty.

6. Tornado Alert

This animated video is a public service announcement that explains how to stay safe during tornadoes. Using clear, straightforward animation, it walks viewers through the steps to take during a tornado warning.

What makes it effective: The animation distills lifesaving information down into understandable and memorable chunks. This way, a very serious message can be conveyed in a non-panicked manner, and the contents will be both informative and reassuring.

7. Ride The Future by VanMoof

This is an animated ad from VanMoof, introducing their line of sleek, minimalist, futuristic electric bikes. This piece basically harps on ecologically friendly communications that introduce new technology for sustaining urban mobility.

What makes it effective: Its animation style feels consistent with the high-tech and eco-aware vibe of the brand. It uses futuristic visual elements and a clean, modern aesthetic to impress and mesmerize viewers who are similarly tech-savvy and environmentally-aware.

8. Play History Make History by PlayStation

PlayStation's animated video celebrates the rich history of the brand in gaming, from iconic moments of the past to the new and upcoming games. Fast-paced animations featured in the video mirror the excitement within the gaming community.

What makes it effective: Packed with nostalgia and thrill, this video speaks to PlayStation fans on a very deep emotional level. Smooth kinetic animation, combined with seamless transitions between games, keeps viewers engaged while continuing to position PlayStation as a leader in gaming innovation.

9. Just Gentle Cooking

Check out this animated explainer video from the cooking brand, showing how effortlessly one can put together meals with their line of products. The animation will take viewers through preparation to plating.

What makes it effective: The serene and gentle animation invites one to come in and relax in the world of cooking. This is a great example of an animated video that beautifully showcases the products the brand provides and delivers value in terms of educational content.

10. Creativity For All by Adobe

This animated video by Adobe, "Creativity For All," shows the endless creative capabilities that the software can offer. The video depicts how Adobe tools can enable users to bring their ideas into reality, regardless of their skill level.

What makes it effective: This video's colorful animation embodies the vibrant creative energy of the target audience Adobe is trying to reach. With numerous stylistic variations and characters, this video speaks to a wide range of creatives and cements Adobe as a brand that nurtures creativity.

11. CaraKit

This animated video by CaraKit explains its line of personalized healthcare products designed specifically for women. The video focuses on the emotional and practical benefits of using CaraKit's solutions.

What makes it effective: The friendly, relatable animation style democratizes healthcare products by making them much less intimidating and a lot more approachable. By focusing on the personal experience of women, this video builds trust and strengthens the connection between the brand and its audience.

12. Kentucky Fried Chicken New Zealand

This animated video from KFC New Zealand reveals their new product offerings through playful, light-hearted animation. This video really drives home the fun and overall enjoyment associated with eating KFC foods.

What makes it effective: Humor and animated style fit the fun, approachable identity of KFC. The video is compelling, thus memorable; it entices customers toward the product and anchors the brand into indulgence and comfort food.

13. Dropbox

Dropbox's explainer simplifies how its cloud-based storage solution helps businesses manage their files and collaborate with ease. The animation illustrates the ease of use and efficiency behind the platform.

What makes it effective: The minimalistic design and most simplistic animation that illustrates the product's benefits. Focusing on functionality, the video speaks to a business that has dire needs for streamlined file management.

14. Paddle

The animated video by Paddle describes how subscriptions bill for their billing using the software. The video outlines how Paddle tools support businesses in managing subscription payments and increasing their revenues.

What makes it effective: The video takes what could be a rather complex topic and breaks it down into easily digestible bites, using clear visuals and simple explanations. Playful animation adds personality, making the software seem friendly and approachable.

15. VanMoof E-Bikes

Another animated video by VanMoof focuses on the design and features of electric bikes. This video really shows how stylishly sleek these bikes are with an integration of technologies and eco-friendliness.

What makes it effective:  The clean, minimalist animation mirrors the design of the bikes themselves and further touts the brand identity as one that leads the way in urban mobility. This video effectively tells the benefits of the product while touting itself to eco-conscious consumers.

16. Spotify - Anchor Paid Subscriptions

This animated video describes how Spotify's Anchor platform enables podcasters to monetize their content using paid subscriptions. In the video, the benefits of using the service are outlined for creators.

What makes it effective: The simple, modern animation focuses on key benefits of the platform, making it easy for creators to understand how to use the service. Bold colors and a clean design keep the video feeling very "Spotify."

17. McDonald's

McDonald's animated video promotes their newest seasonal menu items through colorful and fun animations that showcase ingredients and flavors.

What makes it effective: It's upbeat, fast-paced animation that gets people excited to try a new menu item. The playfulness of the video is also consistent with McDonald's family-friendly brand image, making it friendly enough for mass appeal.

18. M&Ms

M&Ms' animated video is a fun and engaging way this company promotes its new flavor line. Done with the use of their well-known M&M characters, it shows off the new offerings and makes a narrative with them about traveling flavors.

What makes it effective: Well-known characters make the video instantly recognizable. Playful animation allows the viewers to be entertained while educating them on the new products in a memorable way.

19. Agmatix

Agmatix's animated explainer video communicates its smart agricultural solutions to farmers, intended to make data work for better crop yields and sustainability.

What makes it effective: It explains complex technology in a simplified way, that too for a wide audience. Using clear visuals and real-world examples helps farmers and all other stakeholders understand the value of the product.

20. Splat Junior Toothbrush

The animated Splat video addresses kids and parents by promoting their kids' friendly toothbrush in a fun, colorful, animated way. It covers the benefits of the toothbrush and how it makes oral hygiene fun for kids.

What makes it effective: The bright, interactive animation appeals to children, whereas the educational content convinces the parents about the quality of the product. This video is balanced effectively with regard to fun and practicality, and thus is appropriate for both demographics.

How to Create an Impact with Animated Videos for Business

Creating an efficient animated video for a business involves a considerate approach that can merge creativity with strategy. Here's a step-by-step process of creating an effective and engaging animated video for your business:

1. Script Writing

The script is the very foundation of an animated video. A well-written script conveys the message and sets the tone that will keep the story flowing. That means the script should be concise and to the point, about 60 to 90 seconds for an explainer. You will first have to define what you want to achieve from your video; whether it is for information, entertainment, or conversion; then base the script on that. Remember to hook your audience's attention right from the very beginning with a strong hook that keeps them watching. Use simple, easy-to-understand language, and maintain logical flow that leads the viewer to a call to action. 

2. Storyboarding

With your script in hand, the next task involves storyboarding. A storyboard is the sequence of how each scene of the video will be played out. It includes the sketches, annotations, and directions for each shot to help you visualize the animation before it's fully produced. Storyboarding gives you an idea of the pacing of the video, transitions, and the flow of the video. You are also given a chance to identify possible problems or areas for improvement before going into the production process.

3. Voiceover and Sound

Voiceover is a very critical part of animated videos since, most of the time, it is the only way information can be passed across. Choose a voice-over artist whose tone is on par with your brand's personality. For instance, a technology company might want to hear a professional and clear voice, while a children's brand would want to hear a friendly and upbeat voice. The next important aspects are sound effects and music. Music evokes the mood of a video; it enhances your viewing experience. Sound effects can emphasize something important going on or any action taken in the animation. Ensure that the audio isn't so jarring that the visuals cease to exist.

4. Design and Animation

This is where your imagination comes to life. It may be in 2D, 3D, or motion graphics; whatever type of animation is chosen should be a reflection of what your brand is and what would make an influence on your target audience. Use colors, characters, and scenery that express your brand identity. The creativity in animations is limitless; therefore, never leave trying something unique for your video with style and technique. Remember that less is often more, and complicated graphics have less effect than simple, yet clear and clean, animation that supports the storytelling-and it is this that will engage an audience.

5. Review and Feedback

Before finalizing your video, take time to review the video with key stakeholders and gather feedback on it. This step is critical for ensuring that your video will achieve those very objectives it was created for, while being in line with your brand's message. Pay attention to where it may need improvement-better transitions, speed, or clarity of message. Make all the changes needed based on feedback to perfect your video.

6. Distribution and Promotion

Once your video is ready, this is the perfect time to get it distributed through the proper channels. Your objectives may require publishing the video directly on your site, social media, YouTube, or even attaching it in campaigns via email. Then, optimize for SEO in the title, description, and tags using relevant keywords. Promotion can also be extended further by paid promotion or in collaboration with popular influencers. Track the performance of your video with the view count, engagement, and conversion rate to understand the effect it's producing.

Future Trends and Innovations of Animated Videos for Business

The future of animated business videos is exciting, driven by technological advances and changing consumer preferences. Here are a few trends to watch:

Interactive Animated Videos

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This trend is growing as it allows viewers to interact directly with the video, using clickable elements, choose-your-own-adventure paths, and interactive product demos. This deeper engagement offers personalized experiences.

AR and VR Integration

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As AR and VR become mainstream, businesses will incorporate these into animated videos. Imagine a furniture company using AR to let viewers visualize products in their homes, creating immersive, engaging experiences.

Customized Animated Videos

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Personalization is key. Brands can create animated videos tailored to viewer preferences, location, or behavior. Retailers, for example, can send personalized product videos based on a customer’s shopping history.

AI-Powered Animation Tools

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AI is simplifying animation production by automating tasks like character and scene creation, making it easier and more cost-effective for businesses to generate high-quality animated content.

Conclusion

Through animation videos, a business looks to the best means of communicating with clients and customers through creating brand awareness and engaging an audience. With great animations and clear messaging, companies can create alluring content that strikes a note in the minds of viewers through creative storytelling. With various examples of different business animated videos, this would be the perfect time to engage in developing animations for your marketing strategies.

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