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Skateboard icon Tony Hawk talks with Entrepreneur’s Teri Evans about the challenges of building his skateboarding company, starting in the early 1990s, through his early mistakes, and the ebbs and flows of skateboarding’s popularity.His most humbling moment in business, he says, came in his 5-year-old son’s school report on what dad did for a living: “I’ve never seen my dad do work.”

Hawk also shares advice for people starting new companies today:

• "Hire people you implicitly trust."
• "Know your strengths and your weaknesses."
• "Hire people who you trust with those strengths that can balance out your weaknesses."