Level Up: How We Brought NZXT’s Elite Gear to Life on Screen

When NZXT hits us up, we know it’s about to get serious. And by serious, I mean seriously fun. These guys are the OGs of gaming hardware—think next-level gear that makes your setup look like it’s straight out of a sci-fi movie. Based in sunny LA, they’ve been slaying the gaming world for years, and now they’re back for another round with us at Sparkhouse.

This time, it’s all about their Elite collection. Fancy name, right? Trust me, it lives up to the hype. We’re talking about the Function Elite MiniTKL Magnetic Gaming Keyboard (yes, it’s as cool as it sounds), the Capsule Elite USB Condenser Gaming Microphone (for when you want to sound as epic as you play), and the Lift Elite Wireless Ultralightweight Gaming Mouse (your hands will thank you). Spoiler alert: these aren’t your average gadgets—they’re the gadgets.

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The Ask

NZXT came to us with a mission: make their new Elite gear shine like the rockstars they are. They didn’t just want product videos—they wanted experiences. You know, the kind of videos that make you stop mid-scroll and go, “Whoa, I need this in my life.”

The plan? Showcase all the jaw-dropping features of each product—like those magnetic switches on the keyboard or the ultra-lightweight design of the mouse. But here’s the kicker: everything needed to fit the vibe of today’s fast-paced social media. Think snappy, engaging, and so slick it makes other videos jealous. And because we’re overachievers (and so are they), we had to deliver multiple formats—16:9 for YouTube, 9:16 for TikTok, and 4:5 for Instagram. Basically, these videos had to be everywhere—and look amazing doing it.

Oh, and let’s not forget the colors! NZXT wanted every colorway showcased because, let’s be honest, gamers love options. That meant capturing every angle, every detail, and every “ooh, shiny!” moment.

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Our Planned Approach

Alright, so how do you take three incredible gaming products and turn them into a visual feast? Easy—you let the Sparkhouse magic loose. We knew right away that these videos needed to do more than just show off the gear—they had to wow. Think smooth transitions, a cinematic vibe, and just enough flash to make you double-tap without feeling overwhelmed. NZXT made it clear they wanted to stick to the Apple-Sony-Bose level of cool, and we were all in.

Here’s the game plan: we’re all about bringing out the best in these products with fast, snappy pacing that’s made for today’s social media feeds. First, we’ll design sleek, modern environments to showcase the Function Elite Keyboard, Capsule Elite Microphone, and Lift Elite Mouse. 

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Think glowing neon accents, clean backgrounds, and angles that scream, “Look at me!” Next, we’ll mix in live-action and animated elements to spotlight key features—like those magnetic switches or the ultra-lightweight mouse. 

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And sound design? We’re aiming for perfection, capturing every satisfying key click and precise movement to make these products utterly irresistible.

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The Execution

When it came time to roll cameras (and pixels), we cranked things up to max level. For the Function Elite Keyboard, we zoomed in on those smooth, magnetic switches with macro shots so satisfying, you could almost hear the clicks. The Capsule Elite Microphone? Oh, it wasn’t just a mic—it was a star, flexing its sleek design and customizable sound with visuals that practically said, “I’m not just for gamers; I’m for legends.” And the Lift Elite Mouse? Pure speed and control, captured in angles so dynamic they might as well come with a turbo button. Of course, we served it all up in 16:9, 9:16, and 4:5 formats because TikTok, YouTube, and Instagram deserve equal love. Scroll-stopping? You bet.

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The Final Product

Here’s the best part: the results didn’t just speak for themselves—they shouted across the globe. Each video was a showstopper, combining jaw-dropping visuals, seamless animations, and sound design so captivating it could make a gamer stop mid-scroll. Whether it was the hypnotic RGB glow of the keyboard or the futuristic vibe of the mouse, these videos did more than showcase the products—they made people need them.

And the cherry on top? NZXT rolled these videos out internationally, using them across all their marketing platforms to make waves in every corner of the gaming world. Cue dramatic reveal music.

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Social Adaptations

Because we’re all about going the extra mile (or should we say, extra pixel?), we didn’t stop at just creating jaw-dropping main videos. We took it up a notch by crafting social adaptations in 4:5 and 9:16 aspect ratios, tailored perfectly for platforms like Instagram, TikTok, and Facebook. Why? Because let’s face it—content needs to fit the vibe and space of where it’s shared.

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Multilingual Versions

Because gaming knows no borders, we made sure NZXT’s videos spoke the language of their global audience—literally. To make these videos resonate worldwide, we adapted all on-screen text (aka motion graphics or supers, for those in the biz) into Spanish, Japanese, German, Italian, and French.

Clean, localized text that seamlessly blended into the visuals, making each video feel native to its audience. From Tokyo to Berlin to Madrid, these translations ensured NZXT’s message hit home, no matter where in the world it was viewed. Now that’s what we call next-level customization!

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Wrapping It Up

And there you have it—another project we’re proud to put our Sparkhouse stamp on. From stunning visuals to global adaptations, we turned NZXT’s Elite gear into a true star of the screen. Ready to make your brand the next big thing? Hit us up, and let’s create video magic that gets your business the attention (and results) it deserves. Let’s make it happen!

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