9 Best Video Ad Examples in 2025

Platforms such as TikTok, Instagram, and YouTube have revolutionized the face of marketing, highlighting the sheer power of influence in today's market. Among all the tools available in the marketer's arsenal, video advertising is the most potent tool of influencing and engaging people.

Engaging Visual Content

According to a survey done by Statista, social media usage accounts for 2.45 hours a day by internet users (Statista), exposing them to a sea of targeted advertisements. In order to make their voices heard above this sea of content, brands must produce digital videos that not only resonate with creativity and engagement but also with emotions.

A campaign's success depends on the proper implementation of a sequence of elements strategically to grab the attention of the audience and generate engagement. By studying successful video ad examples and their strategies, this article attempts to pinpoint the major reasons for their success. This article also attempts to bring out similarities, strategies, and best practices adopted by brands to create successful video ads by critically examining several campaigns from different industries. By the understanding of the reasons behind their success, marketers can gain valuable insights into creating their effective video content reaching the audience and attaining the desired marketing objectives.

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Below are nine samples of video ads:

9 Best Video Ad Examples in 2024

1. Reolink Argus

This case study demonstrates the effectiveness of insights based on data in creating an effective crowdfunding video campaign. Understanding trends, the team concluded that there was an extremely high rate of interest from the audience in videos showing home security scenarios, including burglaries, and explaining how Reolink's product acts as a deterrent. Not only did this positioning resonate with the audience's interests, but it also got the value proposition of the product right. The campaign, as a result, raised over $1 million, which demonstrated the importance of knowing your audience and creating content that aligns with their interests and needs.

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2. Dollar Shave Club

• What Dollar Shave Club did was to launch disruptive advertising that gained attention from its customers and later became viral.
• Although they were low-budgeted, their agency understood that since they had a good script that was also humorous and had quite decent distribution outlets that had visibility for their video, this was all they needed to effectively transmit their brand's message.

3. Visit Japan

• The Visit Japan campaign by Sparkhouse is a fine example of how a clever script can attract the attention of the audience. Collaborating with an advertising agency, Sparkhouse developed a satirical animated advertisement that playfully alludes to pop culture and features a food fight between #TeamRamen and #TeamSushi. Not only does this engage the audience but also invite them to take sides, generating interaction and engagement. Using humor, creativity, and relatability, the campaign is able to utilize good marketing techniques to create a memorable and effective video advertisement for Japan tourism promotion.
• This campaign successfully drove traffic to their website and grew their social media by over 45,000 instagram followers.

This campaign proved effective in bringing traffic to their website and adding to their social media by over 45,000 instagram fans.

4. Nike - Dream Crazy Campaign

• Throughout their campaign, Nike employed controversy for advocacy of their brand.
• By featuring retired NFL quarterback Colin Kaepernick, a polarizing figure who has publicly denounced protesting racial injustice, Nike intentionally waded into contentious social and political waters. This move sparked heated controversy and drew massive media attention, effectively prolonging the ad's visibility and creating widespread buzz.
• Nike's decision to sponsor Kaepernick was risky, but it was also true to the company's history of embracing social activism and empowerment. By embracing Kaepernick's message of resilience and defying the status quo, Nike repositioned itself as a social justice and liberal values leader. This struck a chord incredibly well with its target market, particularly young consumers who care about authenticity and social awareness in the brands they embrace.
• Here, the ad introduces Colin Kaepernick, whose own tale of strength and perseverance is the emotional pivot of the campaign. The celebrity endorsement of Kaepernick lends legitimacy and credibility to the ad, which is stronger and more comprehensive.

5. Simard

The Sparkhouse ad made for Simard was incredibly successful for a number of different reasons:

1. Strategic Solution: Sparkhouse saw that the client wished to boost sales and visibility without growing their media budget. They created a plan around how they could leverage video on Simard's site to try to more effectively engage consumers and ultimately drive conversions.
2. Integration of QR Codes: By employing QR codes, Sparkhouse created a connection between video and print advertising, which effectively led more people to the Simard site. Such a pioneering move indicates a very good grasp of technology and how it can assist in increasing viewership and interaction.
3. Targeted Content: Sparkhouse recognized Simard's target audience's individual interests in interior and home design. They thus made their content in kitchen design and trends videos targeted towards their target audience.
4. Placement in Relevant Magazines: Placing QR codes in trendy home magazines ensured that the videos reached the right individuals at the right time. Strategic placement ensured maximum visibility and engagement between individuals who were interested in interior design.
5. Measurable Outcomes: The campaign's success is seen in the numbers. Doubling time on site and 18% sales growth within months indicate the success of Sparkhouse's approach in achieving the client's objective.

Overall, Sparkhouse's tech-savvy approach, concentrated content, and innovative QR code integration created a successful campaign that not only generated more visibility but also created real results for Simard.

6. Apple: Switch to iPhone

• This advertisement is the ideal example of deconstructing complex messaging using ordinary people.
• By attributing human-like characteristics to smartphone devices, the ad creates a sympathetic and empathetic type of connection with the viewers, thus underlining the frustrations users may face with their existing phones.
• Also, comparative advertising is employed to compare the performance, feature, and user-experience advantage of iPhones with other smartphones. By making side-by-side comparisons, Apple indirectly compares the compromises of the competition with the seamless functionality and innovative capabilities of iPhones. Not only does this build the perceived value of Apple products, but it also reaffirms the concept that switching to an iPhone represents a dramatic step up in terms of quality and reliability.

7. Reebok: CrateMaster

• Reebok's "CrateMaster" video campaign is a prime example of the storytelling potential to capture the audience and spark interest. The campaign revolves around the inspirational tale of a young boy who transforms simple wooden crates into a homemade gym, showcasing his determination, creativity, and love for exercise. His testimony of the kids who built the inner city basketball court is inspiring and informative.
• Reebok's video commercial stands out from the rest in that it emphasizes more on storytelling rather than selling. Rather than packing the screen with sales jargon, Reebok emphasizes the telling of a story to its viewers in an attempt to sell the brand and its values.

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8. Nekter

The video campaign created by Sparkhouse on behalf of the brand Nekter was created to achieve an informative and engaging representation of the brand's commitment to using fresh and authentic ingredients. Through the use of beautiful graphics, quick cuts, and large fonts, the campaign was able to capture the consumer's attention. Through the display of the ingredients in the drinks and the clear display of what they do not contain, the campaign addressed informing new customers but also reiterating the brand's commitment to quality. Overall, Sparkhouse was able to display a concise and visually appealing message that conveys Nekter's fundamental principles and encourages repeat business.

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9. Cole & Mason

The success of the video advert produced by Sparkhouse for Cole & Mason is attributed to the following:

• Visual Creativity: The ad leveraged visually enticing pictures, such as the erupting spice mixtures resembling fireworks, to hold the viewer's attention. Such creative innovation gained the audience instant attention and created a long-term impression.
• Product Demonstration: By demonstrating the separate ingredients in the spice mixes, the video effectively highlighted the quality and variety of Cole & Mason's products. This sensory demonstration engaged viewers' senses and underscored the company's commitment to flavor and culinary excellence.
• Narrative Engagement: The narrative tone of the video, capturing the brand's enthusiasm for taste and cooking, engaged viewers on an emotional level. Telling an interesting story, the advertisement made viewers curious about learning more about Cole & Mason's offerings.
• Audience Engagement: The video was able to engage the target audience effectively, making them interested and encouraging them to join the sweepstakes. Having an understanding of the audience's interests and preferences, Sparkhouse created content that appealed to the audience and encouraged people to take action.

Overall, Sparkhouse's Cole & Mason video advertisement successfully combined visual imagination, product presentation, and audience connection to achieve the campaign's objectives and drive results.

12 Additional Video Ad Types and Examples

1. Product Videos for Social Media and Ads: Briskit Smart Grills

Product videos are an excellent marketing resource as they provide detailed product demonstrations in excellent detail, determine key features, and indicate the advantages of a product, thereby enabling easier understanding, building trust, and persuading potential customers to make an informed purchase decision!

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2. Brand Videos: Teracube

Brand videos are an effective marketing solution since they encapsulate the company's character and values, create emotional connections with the audience, and differentiate the brand in a competitive marketplace, thus creating brand affinity, loyalty, and long-term customer relationships!

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3. Advertisements: Coca Cola

Video ads are a really potent marketing solution since they harness the power of image, voice, and motion to make people listen, to tell compelling narratives, to elicit emotions, and to generate brand awareness in order to ignite maximum engagement and buying impulses on all platforms and demographics!

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4. UGC: Maely’s

User-generated content videos are an extremely powerful marketing tool through the utilization of customers' authentic voices and experiences, building community interaction, trust building, and the spread of brand advocacy, eventually resulting in organic reach, brand loyalty, and conversion rates through word-of-mouth recommendation!

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5. Social Media Videos: Bala

Social media videos are an effective marketing tool due to their ability to leverage the immense reach and engagement potential of various platforms, allowing brands to deliver targeted messages, foster genuine interactions, and cultivate a loyal community, ultimately driving brand awareness, customer acquisition, and sales conversion in an ever-evolving digital landscape!

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6. Animated Videos: Fry Steel

Animated videos are an effective marketing tool as they offer endless creative liberty to turn complex ideas into simplified ones, captivate audiences with engaging visual content, and leave a lasting impression, thereby communicating brand messages effectively and driving engagement among diverse target audiences.

7. Community Engagement Videos: Team Honda Cares

Using this type of video is a great way to show your company's commitment to social responsibility!

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8. Storytelling Videos: Crate Master

Storytelling videos are a great marketing tool since they emotionally engage the audience, making them remember and tell stories that resonate with the audience, communicating brand values well, creating empathy, and ultimately engaging and creating brand loyalty!

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9. Testimonial Videos: Reolink Argus

Testimonial videos are a powerful marketing weapon by showcasing authentic experiences and reviews of satisfied customers, creating credibility, trust, and social proof for the brand, thus inviting potential customers to interact and convert with confidence!

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10. How To Videos: Textedly

How-to videos are a highly effective video marketing tool because they provide practical solutions to common problems, demonstrate the value of a product or service, and establish the company as a trusted resource, ultimately attracting and retaining engaged audiences while driving brand awareness and customer loyalty!How-to videos make excellent marketing videos as the offer tangible solutions for everyday problems, show the worth of a product or service, and position the company as a trusted authority, eventually getting interested parties on board and keeping them hooked as they build brand awareness and loyalty!

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11. Training Videos: Izzo

Training videos are a great representation of effective video marketing since they provide valuable information to the audience, establish the company as an authority in its market, and engage viewers with interesting and informative content!

12. Behind-the-Scenes Videos: Banano

Behind-the-scenes videos provide an engaging insight into the behind-the-scenes work of a company, creating authenticity, establishing relationships with audiences, and making the brand human, thus engaging viewers effectively and creating brand loyalty through transparency and likability!

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The Evolution of Video Advertising Platforms

The popularity of video ads has increased manifold in the past few years with the ever-growing expansion of online platforms and a viewer's desire for engaging visual content. Its ability to engage, educate, and convince customers has revolutionized the manner in which advertising is traditionally carried out, enabling brands to build stronger connections and drive record levels of engagement. From social media feeds to streaming platforms, video ads have entered every nook and corner, leveraging the magic of storytelling and immersive visuals to convey a message. It can serve as an intermediary for brands to build stronger connections with their audience and leave a lasting impression.

Technological Advancements and Changing Consumer Behaviors

With video advertising comes a paradigm shift in this arena driven by technology, changing consumer behavior, and shifting algorithms. Keyword-driven strategies are being replaced by more sophisticated methods that focus on user intent, context, and personalization. Voice search, artificial intelligence, and predictive analytics on the horizon mean that marketers are operating in an environment where it is as important to know the 'why' of a search as the 'what'.

Strategies for Creating Impactful Video Ads

In a technological era, there is just so much information at our fingertips. There are so many variables like age, gender, location, interests, values, and lifestyle choices that can influence the kind of video ads you would like to produce. Success lies in breaking down this information and using it to your benefit. Knowing your target audience demographics and psychographics is essential to developing successful ad campaigns.

After you've successfully captured your audience's attention, the next step is to maintain your viewer's attention using compelling ads. By combining authentic characters, real-life stories, and emotional hooks, marketers can build a narrative arc that resonates with audiences from start to finish. Whether they make us laugh, feel sympathetic, or curious, a compelling story not only holds our attention but also builds a connection to the brand and its message. Beyond that, a compelling narrative serves as a vehicle for the delivery of core brand values, benefits, and calls to action, building engagement and ultimately influencing consumer behavior in a meaningful manner.

To get maximum interaction after you have effectively created a great campaign, you must optimize ads across platforms and audiences. Optimizing content formats, lengths, and resolutions for each platform's preference and technical capability maximizes visibility and interaction. Moreover, utilizing platform-specific features like interactive features or autoplay features maximizes the user experience, enhancing the chances of attention-grabbing and desired behavior across different audience segments.

Although content is important, distribution is important too. TikTok was the top downloaded app in 2022 with more than 672 million downloads (Hubspot). Effective strategies require authenticity, humor to create engagement, genuine storytelling, interactive ad formats, and most importantly, a 'show, don't tell' attitude.

The Power of Video Advertising

Advantages Over Other Marketing Tactics

Video advertising has unparalleled advantages over other forms of marketing. With the capability of delivering complex messages in a concise and memorable form, the capacity to address huge masses of people at one go, and visual and auditory elements that can captivate the viewer and evoke emotions, video commercials are the masters of using brands in the consumer's mind. Video content also has higher engagement and retention compared to static images and text, and therefore is a coveted asset for brands that desire to leave a lasting impression and initiate actions among their target audience.

Measuring the Impact of Video Advertising

Studies show that video content can drive traffic to a website by up to 41% and improve the likelihood of purchase by 64%. Moreover, 95% of a message is recalled by viewers when presented in a video format, whereas 10% is recalled when presented in text format.

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Conclusion

In short, the role of video advertising in contemporary marketing cannot be overstated, as it continues to redefine engagement, create connections, and drive real results in a rapidly evolving digital world.

The craft of effective video advertising isn't as much about inciting audience reaction as it is about telling compelling stories, reducing messaging to its essence, tapping humor and emotion, and breaking rules - all a fine balancing act that, done well, can captivate audiences and create consequential outcomes.

The acceptance of the transformative power of video advertising is no longer a choice but a prerequisite for success in the digital age. Investing in video advertising and innovating ways to do it continuously can make businesses engage consumers effectively, prompt conversions, and solidify themselves at the leadership position in their respective fields.

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