Keep cool with Arctic Cool activewear!
We’re excited to share our latest project for Arctic Cool, a family-owned company that specializes in cooling activewear and accessories designed to keep you cool and comfortable during any activity. With their innovative HydroFreeze X technology, Arctic Cool products pull moisture away from your skin, disperse it throughout the fabric, and provide instant cooling.
For this project, we created a series of photo and video content both in-studio and in a lifestyle setting. In the studio, we captured the lightweight movement of the fabric, showcasing how the shirts provide instant cooling and allow for limitless mobility. We also demonstrated the effectiveness of HydroFreeze X technology through heat mapping and comparison videos. Using cool VFX, bold text, and engaging music, these videos highlight the advanced features of Arctic Cool’s products.
In the lifestyle video, we filmed a variety of activities like pickleball, golf, running, and yardwork, all showcasing how Arctic Cool gear performs in real-life situations. This combination of digital assets and dynamic visuals delivers a powerful message about the brand’s commitment to keeping you cool and protected, even under the sun with UPF 50+ protection.
Arctic Cool plans to use these videos and photos across their website, social media platforms, and Facebook ads. We’re proud to have created a campaign that captures the essence of the brand and invites viewers to experience the benefits of Arctic Cool products firsthand.
Curious to see how Arctic Cool keeps you cool? Click here to watch the full videos and explore their collection on our website.
