How did the globally famous kitchenware brand Cole & Mason put some serious punch in their social media game and gain a healthy dose of new email subscribers in the process? They trusted Sparkhouse with creating a product demo video for their new spice line that would get everybody excited about its impending debut. Sparkhouse’s creative crew found a way to help them exceed subscriber goals with a powerful video that integrated vibrant product shots and engaging content, including a sweepstakes centered around the new spice line.

The team started with one medium (the video) and spiraled the creative concepts far and wide throughout social media channels to recruit sweepstakes entrants, reward them for getting friends to sign up, and build trust around the brand with recipes and other value-added content.

The campaign was a knockout with tremendous reach in the form of email subscribers, website visits and FB shares, but also returned some nice side effects like inspiring blogs in the influencer community and countless referrals.  

Here’s a recap of how we did it and the big results that followed: