Sparkhouse teamed up with director Michael Pierce or 212DFC to create a national spot for USAA featuring NFL stars Robert Griffin III, Ron Rivera, Roger Staubach and Charles Tillman. The project was filmed over the course of three days in Texas in July 2014. Sparkhouse produced and handled editorial, graphics, animation, and original music for 212DFC. Offline was done on multiple Premiere systems and edited in 4K.
Over the course of the shoot in Copperas Cove, Kileen and Dallas, Texas, cinematographer David Wilson utilized three RED Epic cameras to simultaneously shoot two broadcast spots, 4 long form documentary videos and a series of social short videos captured against a mobile green screen, and then edited at Sparkhouse. Broadcast elements were colored by Bob Festa at Company 3 and finished at Method Studios. All other elements were completed at Sparkhouse.