The Orange County Association of REALTORS® (OCAR) approached Sparkhouse looking for a strategy to effectively communicate the features of FHA and VA loans to condominium complex owners around Orange County. OCAR’s primary aim was to combat a large amount of misinformation and misunderstanding regarding these loans in the community, and Sparkhouse stepped up to the challenge of educating OCAR’s target market in a creative way.
In response, the Sparkhouse team created a comprehensive animated campaign to explain all of the applicable law changes, rule changes and cost breakdowns involved with FHA and VA loans in a simplified, easily digestible format.
As part of the final package, Sparkhouse created an Animated Explainer Video, pop-up banners for OCAR events, a tri-fold brochure as a leave behind, and a fully redesigned PowerPoint presentation. To help build trust with the audience, the creative team was able to use the same branding and assets across all deliverables so that every touchpoint felt familiar to the viewers.
After OCAR’s success with the Animated Explainer Video, similar organizations around the country requested that Sparkhouse create customized versions to be used in other markets, including organizations as far as Florida!
Animated Explainer Video: