NEWPORT BEACH, Calif. (Nov. 1, 2012) Sparkhouse Strategic Brand Films, a video
production and marketing studio fusing artistic expertise in filmmaking with the digital
world, teamed up with Liquipel™ and Fly Jet Sports to create the first commercial shot
completely on Apple’s new iPhone 5.
Filmed in the waters off Newport Beach, the Sparkhouse team used iPhone 5s
protected by Liquipel’s Level 3 coating. One iPhone 5 was attached to Fly Jet Sports’s
FlyBoard while two cameramen in the water filmed beneath it. Others filmed from
shore and on a jet ski. The Flyboard is a water sports apparatus providing propulsion
underwater as well as up to 30 feet in the air. It could be compared to a powered
“Thanks to Liquipel’s watersafe™ coating, we took advantage of the iPhone 5’s
1080p HD video,” said Torrey Tayenaka, founder/CEO of Sparkhouse. “The result was a
beautiful and dynamic commercial for this exciting new water sport innovation.”
Orange County based Liquipel™ developed a revolutionary process that applies
its watersafe™ coating to electronic devices to protect them in the event of accidental
exposure to liquids. Fly Jet Sports is an Orange County based dealer and distributor of
extreme water sports equipment as well as an instructional center for the FlyBoard.
Check out the behind the scenes video and pictures below.