At Sparkhouse, we’re always looking for ways we can give back to the community that keeps our creative house alive by dedicating time and effort to worthy local causes. When Civic 50 Orange County Awards reached out to us to see if we could help them get the word out about their first-ever event, we jumped at the opportunity.
The Civic 50 Orange County Awards was created to recognize the top 50 most civic-minded companies in the Orange County area. Our plan of attack was pretty simple: tell their story by creating an engaging promotional explainer video that would not only highlight the unique appeal of this innovative program, but also get the word out to build momentum for this and future annual events.
The Challenge
Sparkhouse assembled a team to conceptualize and bring to life an animated video that Civic 50 could leverage at the actual event, as well as online. It was integral that the video production not only highlight the event’s mission and impact, but also be executed in a way that would allow it be used for years to come. The result was a dynamic piece detailing Civic 50’s unique purpose and approach and explaining how Civic 50 creates a community of engagement using a fun design with colorful infographics. We integrated key facts—like how Civic 50 measures the social and business impact of their companies’ community engagement programs, statistics on contributions made to social causes and employee hours dedicated to volunteerism.
With Sparkhouse’s online marketing savvy, the team worked hard to distribute the video content to all the folks who might want to get involved with Civic 50 via social media promotion, email blasts and blog posts. Plus, every minute of time we spent on the campaign was donated!
The Results
When all was said and done, the Sparkhouse Civic 50 Orange County Video fulfilled its mission of demonstrating how the Civic 50 companies were graded with impressive facts and findings from the study. It is our hope that the piece will continue to not only attract support and involvement in Civic 50, but also encourage Orange County companies to apply for the competition in the future.
The entire Sparkhouse Team is proud to support Civic 50’s recognition of local companies that are giving back and inspiring others to do more to help their community!
The Civic 50 Orange County Awards are presented by the Orange County Business Journal, in partnership with OneOC, Points of Light and True Impact. The event recognizes the 50 most community-minded small, mid-size and large Orange County companies as determined by a national survey. By benchmarking and celebrating best practices, it provides visibility and a framework for how local companies can use their employees’ time, skills and other resources to improve the quality of life in our community.