A passion for football and military appreciation served as the dual theme for Sparkhouse’s latest marketing campaign. Working together with Detroit-based agency Lowe Cambell Ewald, the Sparkhouse team spent the first two weeks of July in Texas shooting a USAA/NFL commercial that they produced, wrote and directed. The campaign consists of several 15-second and 30-second national TV spots, four long-form internet videos, and a handful of playful digital shorts.
The ads were not short on star power, featuring Redskins starting quarterback Robert Griffin III, Bears cornerback Charles Tillman, Panthers Head Coach Ron Rivera, and former Cowboys Quarterback Roger Staubach. The campaign’s storyline focuses on these icons of football and their ties to the military, with many growing up in military households and Staubach’s Navy service.
The video production team ushered the stars down memory lane as they filmed at Griffin and Tillman’s hometowns — with visits to their high schools and stadiums — and stopped by Staubach’s home for special appearances by his children, grandchildren, and great grandson.
The crew filmed for three days straight in six different locations, with over 500 miles of driving in between. The demanding production schedule involved remarkably long days, but the campaign was successfully completed under deadline and budget. The week of hard work didn’t keep the Sparkhouse team from celebrating, and Torrey’s birthday provided an extra reason to go out in style with a proper Texas wrap party!
Everyone involved in the project is extremely proud of the inspiring moments captured that pay homage to the game of football and honor those who serve in the U.S. Armed Forces. Watch for these distinctive spots to air during the upcoming NFL season.
Behind the Scenes Moments: