Sparkhouse teams up with Ink, an Irvine based digital agency to create a video marketing campaign for Hoag Hospital. The films feature individuals who received excellent care from various departments within Hoag; including the Maternity, Cardiovascular and Neuro departments. The imagery captured by Sparkhouse of the hospital’s facilities and technology allowed us to tell the story of satisfied Hoag patients. All three spots were directed by Alex Meader in combination with Ink’s creative director TJ Bennett, DP Graham Robbins, and edited by David Helman.
Ink is a full-service, fully integrated creative advertising and marketing agency on the rise. Recently honored to be named to the INC. 5000 list of the fastest growing companies in America, and twice to the Orange County Business Journal’s Top 25 fastest growing companies in the OC, we partner with brands who share our relentless optimism and entrepreneurial spirit. Our client partners range from beloved Southern California institutions to global brands, including VIZIO, Time Warner Cable, Yokohama, Shelly Automotive Group (Irvine BMW and MINI, Mercedes Benz of Long Beach, Shelly BMW), Hoag Health, and Essex Properties.
Hoag is a not-for-profit regional health care delivery network in Orange County, California, that treats nearly 30,000 inpatients and 350,000 outpatients annually. Hoag consists of two acute-care hospitals, seven health centers and four urgent care centers. Hoag Hospital Newport Beach, which has served Orange County since 1952, and Hoag Hospital Irvine, which opened in 2010, are Magnet designated hospitals by the American Nurses Credentialing Center (ANCC). Hoag offers a blend of health care services that include five institutes providing specialized services in the following areas: cancer, heart and vascular, neurosciences, women’s health and orthopedics through Hoag’s affiliate Hoag Orthopedic Institute. Hoag has been named one of the Best Regional Hospitals in the U.S. News & World Report Metro Edition.