This week’s Featured Friday was a welcomed challenge. The Living Plan came to our team to create a video that could generate brand awareness and develop their know, like, and trust factor while maintaining a balance of matter-of-fact information and compassion simultaneously.
They’re doing important work, so, of course, challenge accepted.
We worked closely with the client to create a script that would tell the story of their services and the benefits of being prepared for the what ifs and the inevitable, while interspersing an interview with an actual customer who had used their services. The interview was real, raw, and emotional — showing the importance of the work The Living Plan does and how they affect real people going through real life changes.
This video was filmed during COVID restrictions, so our team was limited with what we could film.
Still: challenge accepted. We knew we had to help get The Living Plan’s message out there.
We brought this video to market with a combination of powerful storytelling, footage from The Living Plan’s offices, the captivating and moving interview, and carefully selected stock footage that helped elevate the production value, diversity, and use cases of the visuals.
You can watch the final product HERE.