Using Video for Effective Email Marketing

Email marketing has been growing with increasing popularity in recent years. There are countless email marketing companies out there who offer solutions to branding in the form of one of modern society’s most preferred forms of communication. Maybe you see the benefit of email marketing or maybe 99.9% of your emails end up in the trash. Whatever the case, you can’t deny the popularity of email marketing and that means that email marketers must be doing something right. If you are a business owner, chances are that email marketing has crossed your mind. But have you considered the benefits of utilizing video in your campaigns? Video can add an unexpected twist to a commonplace practice that can help you stand out from the crowd and bring something fresh and innovative to the table. Let’s take a look at how video can help you drive the success of your email marketing campaigns.

What’s so great about video?

What’s so great about using video in email marketing? Why go through the extra hassle of putting together a video when you can just do the usual straightforward advertising found in most other email campaigns? What makes video so awesome? Yeah, we know, this is a pretty silly question. Asking what’s so great about video is like asking what’s so great about candy. Everyone likes videos. Everyone likes candy. So basically, using video in your email marketing is like using M&Ms in your pancakes. It just makes it better. Just like everyone enjoys candy, everyone enjoys video. Videos make emails more enjoyable and a more enjoyable email means a more successful email marketing campaign. It just makes sense.

Best practices in using video for email marketing

At this point, a disclaimer might be necessary. We make using video in email marketing sound like a piece of cake (or candy). Though video certainly can make your emails more successful, it is necessary to approach it in the right way or your email marketing will fall flat. With this in mind, let’s take a look at some of the best practices in using video for email marketing so that your campaigns can have the greatest level of success.

  • Use quality videos: A well-shot, artistic video can go a long way. Don’t sell short the importance of a good video. Sparkhouse can help you with this. We offer high-end videos that are creative and effective marketing tools.
  • Do video series: It is smart to release a series of emails with short videos included in each one rather than send out one email with an extra long video. This will help keep your recipients interested as they will be waiting for the next video in the series while at the same time keep them from getting bored with an overly long video.
  • Let your recipients know there is a video in the email: Don’t just wait for your customers to click on the email to find out there is a video inside. They may not get that far. Let them know in the subject line so that they will be more excited to open the email. You may be surprised at the results.

To Autoplay or not to autoplay?

It seems like most people are annoyed if a video plays without their permission. Having a video automatically play when your recipient opens the email may be more obnoxious than effective. A simple single tap play is the best way to make your video conveniently accessed without being an annoyance to your customer.

Sparkhouse specializes in providing quality and innovative video marketing services for your branding needs. If you are interested in what we have to offer in video marketing, please take a look around our website for more information. We hope to be hearing from you soon.

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