Since landing page visitors have attention spans shorter than a goldfish (8 seconds), stimulating website content has never been more important than right now. You can use the fact that people retain more when they’re given both visual and verbal information to digest at once to create memorable video content that stands out in a sea of marketing media.
The typical browser spends 88% more time on a website that includes video — which means higher click-through rates and more conversions, too.
Animated explainer videos are custom videos that offer a variety of advantages, including the ability to create a piece of video content without any actors, locations, cameras or other costly elements. Just starting out? No problem — an animated explainer video is handy for introducing even businesses, products or services that don’t even exist yet! You can still be in the prototype, manufacturing or concepting stages of an offering and present an animated explainer video to get your audience excited about its debut — effectively targeting potential customers, investors or even partners in your quest to get the word out.
Browsers will watch an explainer video for an average of 2.7 minutes, but only read 28% of website text.
The Sparkhouse team can help you create a series of explainer videos to simplify your business and make new products or services easily digestible for your audience. By detailing your business through graphics, narration and music, you can give your viewer an avenue to easily understand your company and fall in love with it. Our design experts offer a variety of creative options, including claymation, hand-drawn or digital formats to tell your story. This tool is especially useful to help demystify confusing or complicated products or services. Use your animation on website landing pages or home pages to hook visitors and keep them engaged — plus there’s the key factor of shareability across Facebook, Instagram, Twitter and other social media.
Explainer Videos and Animation Samples
Other Video Marketing Capabilities
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