Customers are on all different networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat), and you need to make unique and engaging content for each platform to be authentic and engage your customers. Instagram continues to be more and more useful for businesses. It’s an essential part of an integrated marketing campaign, with a user base that has skyrocketed up to 300 million active monthly users. In the last two years, the average engagement per Instagram post has grown by 416 percent! Cohesive marketing between all channels can build brand awareness and loyalty. However, simply using republishing tools that just submit the same content to all markets doesn’t work since the content isn’t created specifically for that network.
- Customer Targeting
- Demographic Research
- Competitors Research
- Industry Trends
- Graphic Design
- Models and Actors
- Copy, #Hashtags, Tagging
- PPC Management
- Scheduling / Planning
- Same Day Engagement
- Weekly / Monthly Strategy Pivots
Here at Sparkhouse, we love creating Instagram content for all sorts of reasons! When used effectively, Instagram is a great medium to show off your brand and engage with your customers. One of our favorite parts of Instagram marketing is strategy! We work with you to understand your goals and come up with a plan to help you achieve them. We track and analyze our results, and then make changes to the strategy based on what is working. And of course, another favorite part of working with Instagram is the storytelling. We approach our Instagram photography in the same way that we would approach making an entire video so that your photos and captions tell the story of your brand, and we often orchestrate video and Instagram campaigns simultaneously.
Other Video Marketing Capabilities
Not quite ready to get started? Contact us to chat more.