Sparkhouse was built with an online mindset. We understand that most brands just don’t have the budgets to dedicate large amounts to video production… AND THEN spend even more on media buys to get their spots on TV and in front of people in the traditional manner. Luckily with the Internet and online videos there are ways to take advantage of the free audience the web constantly supplies.
According to Forbes Insight, 75% senior executives prefer watching a video over reading text — and about 50% of those who viewed an online marketing video went a step further and made a purchase for their business.
Online videos are engaging, searchable, branded and — most importantly — entertaining for your viewer. Think about the last video you watched, commented on, shared or emailed to a friend — it wasn’t a boring commercial that your TV forced you to watch; it was an entertaining and informative piece of video content that felt worthy of your time. Since Sparkhouse was founded, our video production team has been creating innovative online video content, and we’ve mastered the story-telling, design and editing techniques that are most effective with our digital online audience.
Video marketing research reports that 80% of Internet users remember the online videos they view.
With the massive growth of YouTube and its inevitable purchase by Google, video has proven to be a growing force in online advertising. Google has been known to feature videos in the first page of search results, as well as web pages featuring videos. While it is sometimes challenging or even impossible to read certain pieces of content on smaller mobile devices and tablets, video is always a great way to capture viewers across all types of media.
Online videos can have unlimited reach if you’re willing to do get them out there with strategic marketing. Tweet them, email them, post them on social media and share them on your website and blog to get the most bang for your online marketing buck.
To learn more about the power and reach of online video, contact the talented Sparkhouse video production company today for a free personalized online video quote.
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