You’re here! Congratulations, you’ve landed on our website to check out our video production services. You must be blown away by our awesome videos, impressive clients, and amazing roster of talent… and by now you’re probably wondering, What’s the next step? What’s the process of working with a video agency? How can I get on board with the Sparkhouse team? Hiring us is a walk in the park…
Sparkhouse’s 5 Steps to Video Production Success
Step #1 – Say “hi.”
It’s as easy as sending an email. Fill out our brief new client questionnaire or drop us a line at firstname.lastname@example.org and we’ll get the ball rolling. Just give us a little insight into your company, your video production service needs, your goals, and your budget, and we’ll take it from there.
Step #2 – Tell us where you want to go.
You’re interested in video, but we’re interested in your end game. Why do you want to start working with a video production agency? Do you want to get more eyeballs on your product? Explain a confusing aspect of your brand? Launch a new product? Or do you need to re-engage with your current customer base? Help us fill in the blanks and we’ll let you know right away if video production is a good fit. Sometimes we may direct you to a different approach like web, social or email.
Step #3 – Let’s talk numbers.
Next comes the budget question: What does a commercial cost?
That’s like asking what a house costs. We’ve all seen the multi-million dollar lofts in New York, as well as the eight-bedroom houses in the country that cost one-tenth of the price. Video works the same way, so the best path to a solution that fits is to let us know your goals, your brand, and your budget so we can put together a proposal. Don’t worry, we’ve been known to pull off big things with the right resources, and we’ll try hard to make it happen.
Step #4 – Create a game plan.
After we have all the specs — your objective and budget — we roll up our sleeves to plan your video production strategy. Our experts take the time to think through all the elements that will accomplish your company’s specific goals. This might be a product video, website video, how-to video, TV commercial, or something completely different like an integrated video campaign in Times Square! Once we have the strategy approved by your team, it’s time to go to work on your concepts.
Depending on your brand, we have a team of writers and directors who can take a pass at concepts and creative elements. These may be as simple as a single paragraph idea or as elaborate as a five-page storyboard — the point is, we’ll do whatever it takes to get the idea flushed out. Then we’ll collaborate with your team to choose the best concept that fits your brand, customers, and goals.
Step #5 – Produce your masterpiece.
In pre-production, there are a lot of moving parts — in other words, things that need to happen all at the same time. Our team will jump into action looking for locations, actors, props, wardrobe, and anything else that will make your commercial or video a dynamic success.
Sparkhouse has video production services contacts all over the U.S. as a result of over a decade of experience and connections. It’s also an option to film your commercial in your office, home, or other no-cost location. No matter where the shoot happens, our team will take care of every detail including scouting, permitting, props, lighting, and more.
Casting can be a very fun process. During the first phase, our director will write a description of what type of characters we’re looking for, then we’ll tap into online casting resources that allow us to pull from a talent pool of 10,000 local actors. We share head shots of our favorites with your team, and choose whom we should invite to an in-person casting call. Your team can attend casting, or we can provide video highlights of the best candidates. Depending on the roles needed, we may have second or third callbacks before we choose the perfect cast.
Rolling into production
This is where Sparkhouse stands out. We focus on two major aspects of video production, gear and talent, and we provide both. We are proud to have invested in our own video production services gear including RED Epic Dragon Cameras, full production lighting, grip and audio equipment, and our very own production van. We can shoot an entire commercial without renting a single piece of equipment! This means we can move quickly, shoot on a budget, and save you money. In terms of talent, we’ve spent the last 10 years building our production team, so our producers have access to some of the best directors, DPs, production designers, and other professionals to make sure your commercial has the highest quality creative.
When it comes to actual production days, we encourage our clients and partners to be as hands-on (or hands off) as they like. It’s a common sight to see clients on set with us hanging out and collaborating with our directors, but we are also completely comfortable running the production while you are back at your office focusing on your own work — like our clients in Taiwan whom we have never even met in person!
While on set, we handle everything — location permits, actor releases, props, wardrobe, hair and makeup, and we even take care of all the catering and coffee to keep the team running strong! Standard shoot days can last over 10 hours since we like to get the most out of every production day.
Post-production and delivery
We cover the entire video post-production process in our Orange County offices. Starting with a post-creative meeting, our editor meets with our director to get the lowdown on how the shoot went and if there were any changes made from the original concept. While working with our editor, you’ll be able to review rough drafts, music choices, voice-over talent, and everything else in your video via an online portal that is easily accessible on-the-go from any computer, tablet, or mobile phone. We use software that allows our clients to make notes directly on the video itself, so that our team can quickly adjust and make changes without any confusion.
After we lock your edits, we add graphics, 3D animations, and custom music scoring all in-house. Finally, the video is refined once more for final color correction and audio mastering. Don’t worry, you’ll have the opportunity to review your video after each round, until you are perfectly happy and love every second of it! To make sure your commercial does its job, we assist with exporting and digital delivery to meet your planned distribution schedule. Our team can also help optimize files, keywords, and SEO for YouTube, websites, social media, and any online format.
See Where Video Can Take You
At Sparkhouse, the success of your video means everything to us. We’ve been offering video production services for years and we love it. From concept to completion and on to marketing, our team is fully invested in your project — because it’s got our name on it and we want our work to make a difference. Hire us and you get a video production partner who won’t sleep until your spot is perfect, and out there being seen, changing the way your customers feel about you.