If your brand or company is looking to really kick-start its social media, working with a social media production company is the most effective way to make the most of your impact. But what does this type of company do?
They’re a team of professionals who meld video production experience and social media skills into high-quality results for a wide range of brands and companies.
Build An Elevated Brand Image
Social media posts, including videos, are often the first impression your brand or company gives thousands of people. Social media production with ensure your videos are cohesive and present the company in its best light at all times and take your brand image to a new level.
Create Better Quality Content That Connects With Your Target Market On A Deeper Level
Today’s consumers want to feel a connection with brands. While selfies and on-the-fly social media videos are a good way to create a connection, they begin to feel droll. To gain and retain customers, your company needs to offer a dynamic experience that connects both on and offline. In turn, the experience leaves your customers and followers with a connection, heard, and understood — cornerstones to building long-lasting relationships.
Rise Above The Other Guys
Video continues to be the content that provides a strong ROI for advertising and marketing. Though it’s true that anyone with a smartphone and a bit of tech and creative savvy can produce their own videos, they won’t always keep your company ahead of the competition.
Quality video content — planned, produced, edited, and distributed — helps any business elevate itself against competitors. It’s your story, your employees, and your “why” on display. Make it count.
Increase Brand Awareness
Along with lead generation, brand awareness is another key area to growing and maintaining a brand or company. But how can high-quality and targeted videos accomplish this? Not only does the shine of these videos catch attention, but the relevant content to your target audiences spurs shares with other people in the same situation. People begin to associate your brand with one that cares enough about its customers to produce videos that help solve issues rather than simply sell a product or service.
Boost Social Media Traffic and Engagement
Sure, you can get away with posting a shaky and hasty video on your personal Instagram account, but if a company did this? Don’t expect many likes, shares, or other positive engagement metrics.
People have certain expectations when they follow brands on social media, and a put-together aura is one of them. It’s through this that studies have shown people are more likely to engage with polished videos than ones uploaded simply to have a post that day.
Be More Shareable
People want to share things they love. It’s a great way to start a conversation and generate buzz about your brand. However, they also want a level of value from what they consume online, like practical information and tips for the products and services they use that us useful for themselves and those they share it with.
Build Credibility With Your Market
Want a quick boost of credibility with your existing and potential customers? Put time, money, and the resources necessary into producing quality video content. The phrase you get what you pay for extends beyond lip service — many people judge a company’s products and services on how the company presents itself online. If you have a higher-priced product than your competitors, you must justify the cost long before someone makes a purchase.
Focus On Creating Practical Resources and Video Assets
If your social media video production is in the capable hands of the experts, this allows you as the business owner or marketing manager, to focus on delivering the content and value that your customers need.
Allow More Room For Creativity
Social media production teams have years of working experience, with a good dose of trial and error mixed in. They bring fresh new ideas and tactics that can put an extra pop in your product features. Use their creativity yo your advantage to produce top-quality videos for your company.
Leverage The Experience of The Professionals
Contrary to popular belief, producing videos is more than recording a clip on a smartphone and uploading it to social media. Good production teams walk through the process with your team and other stakeholders to explain why each step is crucial to success. They know how to spot potential issues and have solutions to work through if issues happen. Their experience is your best bet to keep a video project on track.
Skip Editing and Post-Production Headaches
Whether your company has a full in-house marketing department or outsources to freelancers, letting professionals handle the tedious and time-consuming task of post-production is strongly recommended. Video editing, depending on the size of the project, may take weeks. It usually requires specialized equipment most in-house marketers don’t have and the skill to create a crisp and professional final video.
Win At Social Media Production With A Pro Team!
Why worry about producing high-quality marketing videos when you’re already juggling eleventy billion other tasks? Let the experience and skill of a professional social media production team take your video marketing to the next level.