We live in a world filled with advertisements. From product placements in music videos to billboard signs, people are used to companies always trying to sell them something. Unfortunately, many consumers are skeptical of advertisements and may ignore them unless they think they are innovative or entertaining.
Since people have limited time and are less responsive to paid advertisements, it’s up to businesses to constantly search for new ways to reach potential customers. One successful marketing strategies that many companies turn to is social proof. Social proof works because consumers value other people’s opinions, especially if it is someone they trust.
When was the last time you asked a friend or family member for a product recommendation? Or maybe you recently searched online for a review before you made a purchase? A positive customer review or testimonial is a very powerful way to reach potential customers. Video testimonials are the ultimate way to demonstrate social proof and influence potential customer’s purchasing decisions. If you’re still not sure if video testimonials are worth the effort, here are five reasons why your company should start using them as part of your marketing strategy.
1. Video Testimonials Can Enhance Your Company’s Brand Image
A high-quality video testimonial can elevate your company’s brand image. Potential customers can tell if a video has a low production quality or was put together in a rush. When you work with a professional video marketing firm they can deliver videos that are well produced and make your business appear more professional.
2. Video Testimonials Make Your Company Seem More Trustworthy and Credible
If someone is unsure about your products or services, a video testimonial can help sway them towards making a purchase. Video testimonials can make your company seem more trustworthy and credible to potential customers. The videos are a great tool for helping people overcome their skepticism and give you a platform to promote your products. People appreciate it when they can learn exactly how the company helped a previous customer.
3. Video Testimonials Can Increase Your Company’s Overall Conversions
According to a recent report by Kissmetrics viewers are 64-85% more likely to buy a product after watching a company’s video. Studies show that media like video testimonials can boost your conversion rates and provide a great return on your investment.
4. Video Testimonials Can Go Viral and Generate Publicity
Another reason you should add video marketing to your marketing strategy is that it can continually generate publicity for your company, especially if it goes viral. Just add the videos to your website and social media channels with links so that others can share it online. A video testimonial has no expiration date when it’s posted online, so it can always generate free publicity for your business.
5. Video Testimonials Can Make it Easier for People to Relate to Your Company
Lastly, a video testimonial can help make your company seem more relatable to potential customers. Instead of people have preconceived notions about your business and what you do, the video can share personal stories that allow others to relate to your company on a personal level. Video testimonials are another way to show others how much you care about providing great customer service.
A video testimonial from a brand advocate is a great way to increase your conversion rate, get publicity and enhance your brand. It can also make your business appear more trustworthy, relatable and credible than the competition. Video testimonials can improve your company’s relationships with customers and allow them to see how your company can solve certain problems.
Please contact us today if you would like to get started with video testimonials. We specialize in high-quality, effective marketing video production that can make your company stand out from the rest.