BLOG

We create product videos that work. Whether you are selling on your website, Amazon, in-store or for a launch, we can help you with a video that drives sales.

Learn More

BLOG

We create product videos that work. Whether you are selling on your website, Amazon, in-store or for a launch, we can help you with a video that drives sales.

Learn More

Jun 23 2023

Sparkhouse Among Top Orange County Commercial Production Companies on UpCity!

Sparkhouse is thrilled to officially announce that our commercial production company has joined the UpCity community of top B2B service providers in Orange County! Sparkhouse is a video production company that has over a decade of experience in strategic marketing and advertising. With an intuitive grasp of the digital world, ...

May 10 2023

Sparkhouse is Recognized by GoodFirms as the Best Company to Work With

Video production as a process has undergone a significant transformation, with new trends and innovative technologies taking center stage. Trends like short-form videos, loop videos, silent and 360-degree videos have increasingly become popular, providing more immersive experiences and gaining audience attention. Also, live-streaming videos enable businesses to connect with their ...

Mar 16 2023

The Manifest Highlights Sparkhouse as Los Angeles’ Most Reviewed Video Production Partner for 2023

Here at Sparkhouse, our dedication to providing the highest-quality video marketing, advertising, and video production services is unparalleled. Since 2009, we’ve been working hard to help our clients tell their bold stories and get cinematic production value. Today, we’re extremely ecstatic to share with you all another incredible honor that’s ...

Mar 16 2023

Clutch announces the Information Technology Virtual Expo Summit 2023!

Clutch Summit is the only event with a line-up of sessions focused on improving your business. So, get ready to connect with successful global leaders, including experienced businesses, experts, innovators, technologies, and solutions that can drive your business.In addition, attendees will have the opportunity to present their business in front ...

Mar 10 2023

Instagram Social Media Video Ideas to Attract More Leads

Leads are what fill the top of any sales funnel and have the potential to become satisfied customers who help grow your brand. But if your social media channels have gone a bit stale and engagement has fallen, we’re here to share some of our favorite Instagram video ideas. How-Tos ...

4 men setting up a camera on a dolly during a commercial shoot

Feb 28 2023

9 Social Media Video Ideas For Your Business

Sometimes social media videos become rinse and repeat after a while. It makes sense — if you’ve found a formula that works, why switch it up? Well, for starters, social strategy shouldn’t be linear. There are multiple ways to get out of the old routine and spice up your content ...

Jan 30 2023

What is a Social Media Video Production Company? And What Can They Do To Help Your Business?

If your brand or company is looking to really kick-start its social media, working with a social media production company is the most effective way to make the most of your impact. But what does this type of company do? They’re a team of professionals who meld video production experience ...

Your Quick Start Guide to Video Production For Social Media Videos

Only truly engaging videos stop the mindless scroll. If the content is saved or shared, your message could gain traction to delight more viewers. To harness the power of video for your brand, here is your quick-start, rapid-fire guide to keep you from getting too bogged down in the details ...

Jan 23 2023

How to Get More Facebook Social Media Video Views

If you’re looking to take your Facebook presence to a new level, video is the way to go. Here are our top tips and tactics to answer the common question of how to get more video views on Facebook! Technical Tactics For How To Get More Views On Facebook Optimize ...

Jan 20 2023

Guide to Social Media Video Content Creation

Today's social media platforms have outgrown their infancy and moved into a more mature phase, transitioning from being an uncharted, cutting-edge technology to an everyday cultural norm. Any business online has much to gain from social media, and those that aren't on board risk missing out on engagement, connection, and ...

Jan 15 2023

Creative Social Media Video Ideas For Your Business

Using video in your social media strategy is a golden ticket for engagement, followers, and brand awareness. But knowing what type of video can be overwhelming at times, especially if you don’t know where to start. Here we’ll discuss popular social media video ideas to help you begin! Explainer Videos ...

Jan 10 2023

10 Tips For Creating Visual Content For Social Media Video

One of the best ways to attract your target audience and stand out on social media is through visual content. Here we’ll go over ten ways to create visual content for social media that will amp up your brand’s online presence. 1. Create A Standardized Color Palette Part of having ...

Jan 7 2023

How Long Should a Social Media Video Be? Tips for Every Network

Gone are the days when social media was a smattering of messages between family members and low-resolution photos. Today, video is king, especially for brands and companies. But knowing the different video lengths and specs for social media is crucial in creating a high-performing video marketing strategy. Social Media Video: ...

Types Of Social Media Videos

Social media videos are uploaded en masse every day. From influencer content, B2B brand videos, and B2C brand testimonials to live streams and everything in between — it’s the most consumed medium of entertainment. Online videos had a nearly 93% audience reach across all internet users in 2022.[1] One of ...

Dec 22 2022

Sparkhouse Named Among Clutch’s Top 1000 Global Companies for 2022

At Sparkhouse, we fuse expertise in the art of filmmaking with an intuitive grasp of the digital world. We tailor branded films and commercials with bold storytelling, cinematic production value, and exciting innovation. Brands come to work with us because we're as serious about smashing their goals and sparking ...

Nov 14 2022

Sparkhouse Achieved the Greatest Honors in Season 2 of the 2022 NYX Awards!

The NYX Awards has experienced a thrilling 2022, with opportunities to recognize and celebrate the most innovative conduits of creativity in the industry. With thousands of entries, spanning nominations from all over the world, the 2022 NYX Awards have come to a close. The victors have been announced, and we ...

Nov 9 2022

The Manifest Highlights Sparkhouse as One of the Top-Recommended Video Production Companies

Sparkhouse is a video marketing company with a committed team of experienced creatives. We combine the art of filmmaking and digital intuition to produce exceptional content. Our clients trust our ability to turn ideas into engaging video products with reasonable resources. We lead our partners further through unpredictable and adventurous ...

Oct 18 2022

What is a Pre-Roll Video? Everything You Need to Know

You know those quick commercial clips that pop up right before your YouTube video is about to play? They’re displayed 24/7 and more memorable than not. Those simple seconds are pre-roll ads. And guarantee you’ve seen or heard of them. What is a Pre-Roll Video? A pre-roll ad is a ...

How to Write a Short Video Marketing Script

The days of wondering if video marketing was worth the effort are well behind us. Reporting from Statista shows that video has an online usage rate of over 90% and that this number continues to rise every year.Further research from Wyzowl states that 87% of marketers polled reported video content ...

Sparkhouse Announced as a 2022 National and Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that ...

Sparkhouse Named as Los Angeles’ 2022 Most Recommended Video Production Company by The Manifest

Got an idea for a great video? Bring it to life with Sparkhouse! Since 2009, our team has been producing stunning cinematic masterpieces that help our clients tell their stories. Behind the scenes of our team are wonderful people who motivate us — our beloved clients. They are the reason ...

How To Bypass Legal Trouble When Shooting A TV Commercial

Businesses continue to invest thousands of dollars in ad spend to produce TV commercials. To broadcast a 30-second commercial on a national network like ABC, advertisers expect to spend at least $115,000 on average. For even more context, this only covers the cost of broadcasting the commercial, not producing it. ...

How To Make Strong Training Videos To Complete Your Video Marketing

Video marketing collateral should be part of any marketing team’s strategy. In particular, training videos are an excellent way to present information in an easy-to-digest format for your audience. However, training videos are also a highly branded form of marketing, and a poorly executed training video might even be worse ...

Getting Executives to Buy Into Your Video Marketing Strategy

If you work in marketing, it’s easy to see the value-added from all your content strategies. A defined and well-executed video marketing strategy is no exception. However, in other departments—and especially at the executive level—some of the benefits might be harder to discern. But executive buy-in is important for long-term ...

Benefits of Repurposing Video Marketing Campaigns to Different Platforms

Video marketing is one of the most effective and popular forms of marketing. In fact, 92 percent of marketers believe that online video is vital to their marketing strategy. From how-to videos to events and webinars to product demos, video content works because it captures the user’s attention and engages ...

How to Make Training Videos that Don’t Suck

Training video productions aren’t known for being solid pieces of cinema. The good news? They don’t have to be. But by making a few smart choices throughout the video production process, you’ll ensure that the training videos your business and team are making don’t suck. Here’s some of the best ...

How to Structure a Strong Corporate Video

Excited to watch a “corporate video”? Neither are we. And we don’t blame you. Corporate videos—in other words, non-advertising video content produced by a business—are hardly known for their artistry. Still, it’s true that the quality of corporate videos has been steadily improving over the years, and businesses can no ...

Sparkhouse Ranks as Los Angeles & California’s Top Video Production Team on Clutch!

Based in Orange County, California, Sparkhouse is a world-class advertising and video production company that brings your ideas to life. Since 2009, our company has been producing top-of-the-line quality video outputs that help brands tell their stories and celebrate moments. We make sure to go above and beyond for our ...

Sparkhouse Announced as a 2021 National and Local Excellence Award Winner by UpCity!

How to Create Training Videos in 2022

Training videos have always been important, but they've never been more crucial than they are in 2021. With the widespread prevalence of remote work reducing the amount of time people spend in face-to-face offices or classrooms, training video productions have become one of the most important ways to convey information. ...

Ten Examples of Great Corporate Videos, Different Types of Videos and Guide on How to Create One

Your company has a story to tell, so how do you want to present it? Sure, you could use a detailed article or a flashy landing page, but if you're going to drive engagement and interest in your organization, you'll need to leave your text behind. That's because a corporate ...

How a Video Marketing Agency Can Improve Your Business

Let's repeat an age-old cliche for a moment: the internet is changing. Shocking, right? But the ever-changing nature of the world wide web can have significant implications for the success of your business. Once-popular strategies like email marketing no longer yield the same results that they used to, and new ...

Video Production Companies and Video Marketing Agencies: What’s the Difference?

You’ve got a problem on your hands. You know that video is one of the best ways to market your business, but you have simply no idea where to get started. Thankfully, there’s no need to go it alone when you want to create video content for your business. No ...

How to Create Engaging Training Video and 9 Excellent Examples

Updated May 24, 2023 Training videos have always been important, but they've never been more crucial than they are in 2022. With the widespread prevalence of remote work reducing the amount of time people spend in face-to-face offices or classrooms, training video productions have become one of the most important ...

Everything You Need to Know About YouTube Shorts: New & Improved! | Sparkhouse

YouTube has been the undefeated online video juggernaut for more than 15 years, but a shorter-clip competitor burst onto the scene in 2018. TikTok was the new platform that shed light on a gap in online video consumption. Users were unavoidably drawn to easily digestible, short-and-sweet content that engaged them ...

What You Need to Know About TikTok Marketing in 2021 | Sparkhouse

It is no secret TikTok, a fast-growing, bite-sized video app, is still rising. Going by the recent projections, the app's popularity shows no signs of slowing down anytime soon, and marketers are taking notes. Are you taking notes? Given this, and the fact that TikTok clearly understands its power when ...

Animated Vs. Live-Action Videos for Social Media Marketing and Video Marketing

Updated 3-27-23 Social media is a fertile ground where advertisers continue to reap big time. With the right video marketing strategy, this platform delivers leads right to your doorstep, and the conversion rates are quite incredible. Animations and live videos are among the most used and most effective social media ...

How Offering Educational Resources can Improve Sales Between Businesses

Product development is always on the rise. Artificial intelligence is one booming example, which is growing in applications for existing products, and the centerpiece for new advancements designed to help companies thrive. Markets to Markets has highlighted numerous advantages to this trend, but steep development also has its downsides. Namely, ...

Tips for Creating Effective eLearning Videos for 2021

eLearning is an excellent way of simplifying and decluttering education. However, through eLearning videos, you can make the content both understandable and accessible to everyone. What most people don't tell you is that creating these videos is not as simple as it sounds. There are a lot of things that ...

The 5 Types of eLearning Videos

As access to the internet has become faster, easier, and wider spread over the last decade, online learning has also grown significantly. Last year, Research and Markets released a forecast estimating that the online education market would grow to $350 billion by 2025. Since the beginning of the COVID-19 pandemic, ...

Sparkhouse Named a Leading Minority-Owned Firm for 2020

At Sparkhouse, we value our clients! Our team of experts creates tailor-made videos to help your company meet its goals. Clutch’s Certification program highlights the diversity of B2B companies on their site. The program allows companies to self identify their veteran, racial minority, and gender identities. We are thrilled to ...

What is an eLearning Video?

In the age of social distancing and remote schooling, video power has emerged as a primary communication medium for a broad range of eLearning uses and applications. The global pandemic that forced us all to keep our distance has shown how effective eLearning video production can be as an alternative ...

Tips for Creating Engaging eLearning Videos from a Video Production Agency

Video is a powerful communication tool that people worldwide are using with more frequency and effectiveness than ever before. These wavering, uncertain times of a global health crisis has people working and learning remotely. Elearning Video Production is now an accepted method to receive information for a wide range of ...

App Store Optimization: The Importance of Video A/B testing

Videos are powerful marketing tools. For mobile apps, a good video can compel users to check out an app listing or inspire them to install it once they are there. Whether a video is on the App Store / Play Store or an ad external from the app stores, it ...

Sparkhouse + FilmEd* | Live Event Partnership

The world has changed. As COVID-19 made its way around the world, the way people communicated and conducted business altered overnight. At Sparkhouse, we provide what our clients need in these times of social distancing and stay-at-home guidelines. That is why we are thrilled to announce an exciting new partnership ...

Organizing Your TV Commercial Production Workflow

Television commercials remain among the most effective advertising tools to expose your brand, your business, and the products and services you provide to the largest amounts of consumers. In today’s internet age, there are more opportunities than ever to expand your visibility and increase your brand awareness through streaming services, ...

How Much Does an Average Video Cost Broken Down by the Minute?

There are many different ways to break down the costs to produce a video. Any number of factors can influence a video production budget, making it difficult to estimate an average video costs without knowing more details about the concepts and scope of your project. Videos can be professionally produced for a ...

How Much Does an Average Commercial Cost?

Videos have unbeatably fast reach and scale, and on average, they receive 12% more shares than text and images combined. Moreover, 64% of consumers are more likely to buy a product after watching a video. If a picture is worth a thousand words in the business world, then a video ...

Sparkhouse Highlights Our Team Members’ Dedicated Efforts

If you spend $100 at a local business, about $68 will stay within your local economy. In comparison, $100 spent at a non-local business will only permit $43 to stay in your local economy. Ok, so what’s the point, you’re wondering? The point is that small businesses are the backbone ...

How Can Brands Measure ROI From TV Advertising?

Even in the digital age, television commercials are one of the most powerful and effective methods of advertising. More than $70 billion is spent on television ads each year, and for good reason. On average, American adults watch five hours of television each day, meaning TV ads have a huge reach. As a marketer, ...

Keys to a Good Television Commercial

With the proliferation and expansion of so many choices to view television content, television commercials remain a staple of any successful marketing campaign. Only television can present the kind of powerful messaging tool to promote a company’s brand and the products and services they provide. Television commercials have been used ...

Best TV Commercial Ads Ever

Television commercial ads have been making people laugh, cry, and sing since the mid-20th century. Most importantly for the companies selling the products and services being advertised, for decades TV commercials guided by video marketing techniques have been an effective way to reach a wide group of consumers at one ...

Making Pro and DIY Videos Remotely During Social Distancing

If you don’t know by now, branded video content is like having a cordless power tool in your marketing and communication toolbox—it does a lot of the heavy lifting. Video content, such as tv commercials, are visually engaging ways to talk directly to your customers, partners employees and anyone you ...

The Importance of App Store Video

The App Store Video is a key component of an app listing. When users find an app in the App Store or Google Play Store, the video will be one of the first things to appear with the listing. This can have a major impact on whether or not users ...

Different Types of Commercials and How To Use Them In Your Marketing

There is not a simple one size fits all standard when creating a TV commercial for your business. There are various styles with different approaches to consider when choosing the type of TV commercial you would like to produce. It is essential that whichever style of TV commercial you choose ...

How Sound Design Can Make Or Break Explainer Videos

When it comes to watching a video, there is nothing more distracting than a bad music choice. We’ve all been there before when we’re watching something on Facebook, YouTube or YouTube Shorts. Maybe a friend sent it to you, or it showed up in your recommended bar. Either way, you ...

Mar 12 2020

How a TV Commercial Gets Made

Behind The Scenes How a TV Commercial Gets Made So you’re thinking maybe you’d like to invest in an ad to promote your brand, product or service on TV… but first you want to know just what you’re getting yourself into. Let’s see if TV advertising is really worth ...

Mar 5 2020

Sparkhouse Announced as a 2020 UpCity Excellence Award Winner

Sparkhouse is thrilled to officially announce that we are one of the top service providers in the United States! UpCity launched the Excellence Awards as a follow-up to their local excellence awards in fall 2020, celebrating the top 100 service providers as measured by their UpCity Recommendability Rating. The folks at Sparkhouse ...

Dec 31 2019

Finding The Right Video Production Company

The benefits of using video as part of your marketing strategy are clear. Video is predicted to make up more than 80% of internet traffic by 2021, so now is a great time to get started. Of course, you want the videos you create to be the best they can - clean, professional, ...

Dec 27 2019

2022 Video Marketing Guide – Why You Need to Start Video Marketing

Chapter 1 - Why You Need to Start Video Marketing - And the Video Marketing Statistics that Prove It Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. More consumers are interacting with videos today than ever before and, in ...

Sparkhouse is a Top Video Production Company Worldwide

Over 70% of consumers say that they have shared a brand’s video on social media. Videos can be an important part of your brand’s marketing arsenal, so its important to choose a reliable video production partner. Clutch has officially announced the Clutch 1000, a list of the 1,000 highest-ranked companies ...

Nov 8 2019

How Sights and Sounds Shape Video Marketing & Advertising

It's common knowledge that we perceive the world through five senses - touch, taste, smell, sight, and hearing. The information we ingest and process each day comes to us through one or more of these senses and develops into our thoughts and feelings about the original stimuli. As a video ...

Oct 21 2019

What to Look For in a Voice Over Actor | Video Production Tips

Choosing the voice of your next marketing video is a decision that shouldn’t be taken lightly. Your voice over actor sets the tone and tempo for your video marketing strategy and story, and can add or subtract credibility and likability with just a few words uttered. So what’s the secret ...

Oct 15 2019

What’s a Video Storyboard in Video Production and How to Create One | Sparkhouse

Updated 3-27-23 When working on a video marketing campaigns, you may hear the term "storyboard" thrown around a lot. At the most basic level, a storyboard is a visual representation of the planned shots that will be included in a video. Think of it as a graphic roadmap detailing every ...

Oct 9 2019

How Excellent Casting Can Make Or Break Your Branding Video

When it comes to casting your company’s next branding, product, testimonial or other corporate videos, it’s especially important to remember that the actors are the lifeblood of your story and your brand’s video marketing. No matter how great the script, how spectacular the set design or how cool the concept, ...

Sep 27 2019

What’s the Right Length for Your Video

SWEET SPOT: WHAT’S THE RIGHT LENGTH FOR YOUR VIDEO? When you’re kicking off a new video marketing project to promote your product, service, company, brand or new technology, you need to think through every detail of the video to ensure you’re set up for success and not wasting your hard-earned ...

Sep 11 2019

Sparkhouse Announces New 5-Star Review on Clutch

A decade of experience, an intuitive grasp of the digital world and a seasoned production team. This is what Sparkhouse can bring to the table to accomplish your custom video storytelling goals. Our online videos are designed to sell, entertain, educate and gather feedback. Whatever your company needs, we can ...

Aug 16 2019

7 Elements of a Perfect Instagram Video

Instagram launched their video feature in 2013. Back then, videos were restricted to a modest 15 seconds. Now, in 2019, both businesses and individuals are allowed a seemingly ‘epic’ 60-second video post. These exciting changes equal more interesting ways of posting content about your brand, or amazing lifestyle. And, that ...

Dec 11 2018

What Makes a Great App Commercial?

So, you're pretty proud of the new app you've created. You've spent years thinking about the concept, brainstorming ideas, finding the right team to develop it, poring over every last detail, testing it and tweaking it to perfection. So, what's the deal — why is nobody downloading your bit of ...

Dec 3 2018

Sparkhouse lands in the Clutch 1000

Explaining your product is hard. You pour your heart into it, you know everything about it and you want your customer to know all of that too. We get it; we have since 2009. That’s why we’ve been working hard to produce top notch videos right here in Orange County. ...

Sep 5 2018

Sparkhouse Named an Industry Leader

Since the first film’s premiere more than 100 years ago, video has captivated people. Its ability to translate life’s complexities into accessible art is something wonderful. It makes video a powerful communication and marketing tool. At Sparkhouse, we harness that power to create videos that audiences love and content that ...

Mar 28 2018

UAG “Don’t Be Dramatic”

We have been producing UAG's installation videos for a few months now, which are simple and effective,but we were very excited when they came to us to help create a Facebook ad for their new Macbook Pro Cases. These are some heavy duty cases that can really take a beating. ...

Feb 7 2018

Sparkhouse Helps Nékter Juice Bar Bring Customers Closer With Entertaining Product Videos

Nékter Juice Bar, a national franchise that serves handcrafted, cold-pressed juices, smoothies and acai bowls, asked Sparkhouse to create visually stimulating branded content that would let them talk directly to their customers via the large flat screen TVs recently installed in stores. The big goal? To entertain and educate people ...

Jan 4 2018

The 2022 Guide to Corporate Videos

Intrigued about the whole video thing as a strategic video marketing tool? It's true, video content is king right now... Corporate video productions are popping up right and left from all kinds of businesses. The use of video for high-impact, intelligent marketing is on the rise — and for good reason. ...

How a TV Commercial Gets Made

Nov 23 2017

Sparkhouse Donates Talents to Help Civic 50 Orange County Awards Gain Traction

At Sparkhouse, we're always looking for ways we can give back to the community that keeps our creative house alive by dedicating time and effort to worthy local causes. When Civic 50 Orange County Awards reached out to us to see if we could help them get the word out ...

Sparkhouse Helps Reolink Raise Over $1 Million with Creative Crowdfunding Video

Global innovator in home security Reolink needed some expert guidance in launching their Indiegogo campaign to raise awareness and support around a new product, the Reolink Argus Wire-Free Security Camera. They turned to our Sparkhouse video production team, who helped them transcend their mark to pull in over one million ...

Jul 28 2017

Top 9 Stats Proving Why Every Brand Needs Video Marketing

Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. More consumers are interacting with videos today than ever before and, in 2017, it’s imperative that video is an active ingredient in your digital marketing. You see, videos have a convincing ...

Jul 21 2017

Boosting Your Restaurant Yelp Presence with Video Marketing

When modern internet users are looking for a new restaurant, how nice your venue looks on Yelp matters quite a bit. The search for good nearby food is a constant necessity for busy professionals and travelers staying in a new town and it's always worth your time to check the ...

Jun 19 2017

Creating a How-To Video for Your Product or Service

A how-to video is your opportunity to show a new or potential client how you do what you do, or how your product does what it does. There are a lot of benefits to giving people access to videos like these: Eases Uncertainty: No one wants to feel like the ...

Jun 2 2017

Recent Trends in Video Marketing: Using Video for Content Marketing

In this age of information consumption, content marketing is on the rise which has led to more information than one person can even process. Unless you have an over sized brain, you will have to pick and choose the information you want to consume. Since most of us are not ...

May 9 2017

Good news for you: Sparkhouse has the gear

When it comes to video production equipment, Sparkhouse is proud to own, well, all of it. (Pretty much.) Why does that matter when anyone can make a video on a smartphone? Well, if you've seen some of those videos, you know why. When it comes to marketing your product or ...

May 3 2017

Is Using Video for Marketing Effective?

Everyone loves a good viral video. From cats to cooking how-to's, videos are the ubiquitous source of entertainment and information on the internet. We all know that videos are popular but are they also effective as a means of marketing? Are videos just a source of mindless entertainment and forgettable ...

Apr 21 2017

5 Reasons Why You Should Use Video Testimonials

We live in a world filled with advertisements. From product placements in music videos to billboard signs, people are used to companies always trying to sell them something. Unfortunately, many consumers are skeptical of advertisements and may ignore them unless they think they are innovative or entertaining. Since people have ...

Mar 29 2017

Torrey Receives Entrepreneur Excellence Award Nomination

Here in Orange County, we have a yearly Entrepreneur Excellence Award and we are pleased to announce that our CEO Torrey Tayenaka has received a nomination. This is awesome news for Torrey and for Sparkhouse. If you are not familiar with the Entrepreneur Excellence Award, the Orange County Business Journal ...

Mar 22 2017

Using Video for Effective Email Marketing

Email marketing has been growing with increasing popularity in recent years. There are countless email marketing companies out there who offer solutions to branding in the form of one of modern society's most preferred forms of communication. Maybe you see the benefit of email marketing or maybe 99.9% of your ...

Mar 21 2017

Zyliss Control Knives Case Study

At Sparkhouse, we pride ourselves on creating videos with bold storytelling, cinematic production value, and exciting innovation. Recently, we partnered with Zyliss on a video marketing campaign for their new line of Zyliss Control knives. Getting to Know the Client: Zyliss All our projects begin and end with the client. ...

Mar 21 2017

Sparkhouse is Officially a Certified Minority Business Enterprise

It's official! Your favorite video production service is now officially certified as a minority-owned business. We are so excited to share this announcement with you, so we thought we'd tell you a little about what the certification is and what it means for you. Congratulations! The Certified Minority Business Enterprise (MBE) ...

Mar 21 2017

Tips for Using Video for Social Media Marketing

The popularity of video marketing services has risen in recent years. We aren't aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise) but perhaps it tickles a certain part of the brain that enjoys the easiness of visual stimulation over reading all those ...

Oct 26 2016

Forge54: Another Huge Success!

Sparkhouse is proud to be a part of the 4th Annual Forge54 skilled giving weekend. We had our biggest year yet, with over 120 volunteers donating more than $500,000 in marketing services to Illumination Foundation. What Went Down A lot happened in 54 hours. Our volunteers consumed 1200 meals, 540 ...

Oct 5 2016

October is time to Prep for Holiday Videos

It’s prep time for holiday videos! Are you planning on creating videos for this holiday season? Now is the time to start prepping. Many of our clients are getting ready for this holiday season by producing some eye-catching videos and you should too! Here are some ideas of how you ...

Aug 26 2016

August Work: Video. Photography. Website

Video. Photography. Website. We created a company video, website video, and photography for RESSAC Climate Control. Check out the latest case study to see the work and learn why their CEO said “The final product was more than I expected” View Case Study Here. FLYING HIGH IN A DRONE We are ...

Jul 7 2016

RESSAC Climate Control – CASE STUDY

Video. Photography. Website. When RESSAC Climate Control asked us to create a brand video for them we knew there was an opportunity for something special. Founded in 1929, this company has been passed down for generations and is currently lead by Nick Rohan CEO. RESSAC specializes in maintenance, installation ...

May 27 2016

Sparkhouse teams up with Balcony Living to launch Balcony Bar

Sparkhouse is excited to announce that we’ve teamed up with Balcony Living to launch their first product, the Balcony Bar. It’s an innovative attachable tabletop surface that transforms your balcony into a bar with a view. The Balcony Bar is designed as a portable alternative to difficult-to-move tables used in ...

Apr 26 2016

April: What’s in our glass?

8 rules for effective video content marketing Video is becoming an increasingly popular addition to content marketing due it its shareable and engaging nature. Whether you have a well developed content marketing strategy or you’re just getting started, you need to make sure you are using video effectively in order ...

Apr 23 2016

Sparkhouse’s Alyssa Lahham receives OCBJ Women in Business award nomination

Alyssa was nominated for her operations and marketing contributions to Sparkhouse, her volunteer role as Co-Executive Director of Forge 54, and all of her past experience in marketing and account management. Congrats Alyssa! We're very proud. About the OCBJ Women in Business Awards: The 22nd Annual Women in Business Awards ...

Apr 20 2016

8 rules for effective video content marketing

By Alyssa Lahham Video marketing services is becoming an increasingly popular addition to content marketing due it its shareable and engaging nature. In a Demand Metric study, a whopping 82 percent of companies using video for content marketing reported it to be successful. Whether you have a well-developed content marketing ...

Privacy Pop Video Goes Viral

Last month, we finished up a super fun video project for Privacy Pop. The piece was designed to be an engaging, high energy video driven by its music and simple stylized titles. It’s a lively video with 360 product shots and quick cuts that show Privacy Pop’s versatility, ease of ...

Mar 25 2016

Sparkhouse and IMW Agency Win ADDY Award for DENSO

Sparkhouse was awarded a Bronze OC ADDY Award for their work on their DENSO video, “One Small Piece,” in the category of internet commercials. The video was a collaboration with IMW Agency. The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over ...

Mar 16 2016

You’re gonna dig what we just did

By Harvey Kaner So who would have dreamed, when we started our journey with Wells of Life, that our work would include donating enough to build our own well? I mean, yes, we were excited about creating a new brand identity, mission and vision for this very worthy organization. And ...

Feb 22 2016

10 Ways to Grow Your Business with Video

A Guide by Torrey Tayenaka and Alyssa Lahham at Sparkhouse We all know that a video is an essential tool in today’s marketing landscape. It’s the most effective way to connect with your audience and advance your goals, especially as video traffic continues to rise. Estimates show that by 2019, ...

Feb 16 2016

6 Steps to Video Success on Facebook Using Silent Videos

By Torrey Tayenaka It’s 2018, and the times are changing once again for video, It’s time to start focusing on silent video again. Why you ask? Well, people are now watching 100 million hours of video on Facebook every day! Think about how people view their Facebook feed, often ...

Feb 10 2016

The Sparkhouse Bowl – Our Favorite Super Bowl Ads in Our Own Made Up Categories

By Alyssa Lahham Advertisers spent a record $377 million on air time alone for Super Bowl ads this year, averaging $5 million for a 30 second spot. With that much skin in the game, there were some great spots. Here are our favorite Super Bowl commercials in our own made ...

Jan 4 2016

10 Ways to Get Organized in 2016

(and create more free time in the process!) By Alyssa Lahham Whether your new year’s resolution is to be more punctual, to advance your career, or to just do you, being organized will help you accomplish your goals. Being well organized decreases stress, increases productivity, and preps you for any ...

Oct 27 2015

Torrey receives Above and Beyond Award from Angel Light Academy

For his involvement in Sparkhouse, Filmed Academy of the Arts, The Cinematic Arts Experience, Ad2OC, Kite Patch, Forge 54 and EvaDrop Smart Shower-- Torrey was recently honored by the Angel Light Academy with the Above and Beyond Award for 2015. Angel Light Academy’s Leadership Training Institute will be honoring local ...

Oct 27 2015

What is Sparkhouse?

What is Sparkhouse? 1 part video production company, 1 part marketing agency, 100% for our clients. We scale up and down with our services and find the right partners for any job. We love what we do and we love our clients even more. Check out a little video about how ...

Oct 27 2015

Third Annual Forge 54 – Wells of Life

97 PEOPLE 24 AGENCIES 3,831.5 HOURS $574,725 Sparkhouse is excited to share the results of our 3rd annual Forge 54 skilled giving weekend. Forge 54 brings a community of passionate marketing and creative individuals together to serve nonprofit organizations through skilled giving. Using individual expertise, members provide learning opportunities to ...

Oct 27 2015

2015 Sparkhouse Demo Reel

2015 has been a busy year for Sparkhouse, and we are excited to show off some of our favorite projects both from our new and old clients. Video marketing that spans national tv, internet, mobile devices and more!

Oct 26 2015

Finalists announced for the 2015 iMedia Agency Awards

LOS ANGELES--(BUSINESS WIRE)--iMedia Communications, Inc. (@imediatweet) announced today the finalists for the 2015 iMedia Agency Awards. The annual awards recognize the most valuable, innovative agencies and campaigns in digital marketing. Winners will be announced at the December 8 awards gala at the iMedia Agency Summit. A 17-member awards advisory board ...

May 26 2015

Sparkhouse Team Spotlights DENSO’s “Ruggedness and Intelligence”

Sparkhouse just completed a new project for DENSO Heavy Duty, a global OE manufacturer with five decades of experience perfecting technology and processes that give customers an edge on the road. IMW Agency chose the Orange County video production team to create an online marketing video to help launch their ...

Nov 20 2014

Thermal R&D Tradeshow Booth and Collateral

After Sparkhouse and Devise Interactive completed a successful new website for Thermal R&D we continued our marketing efforts with a completely fresh design for their trade show booths, backdrops, podiums and more. The trade show collateral is heavily based off the new design and brand created for the website. Using ...

Sep 24 2014

Forge 54 Donates Over $300,000 in Marketing Services to Local Non-Profit

Forge 54, a non profit powered by Sparkhouse, concluded their 2nd annual skilled giving event, where marketing and media enthusiasts donated time, talents, and creative services to Playworks SoCal, a chapter of a national organization. The Forge 54 volunteers joined together at DGWB Advertising & Communications to work for 54 ...

Sep 11 2014

Thermal R&D Photography and Website Case Study

Thermal R&D Photography and Website Case Study Sparkhouse recently partnered with Thermal Research & Development, a maker of high performance exhaust systems, to redesign and invigorate their online presence. The initial strategy focused on updating the company’s forward facing image using captivating product and location photography. The product photography leveraged ...

Aug 28 2014

Sparkhouse Receives 2014 Best of Newport Beach Award

Newport Beach Award Program Honors the Achievement NEWPORT BEACH August 21, 2014 -- Sparkhouse has been selected for the 2014 Best of Newport Beach Award in the Advertising Agencies category by the Newport Beach Award Program. Each year, the Newport Beach Award Program identifies companies that we believe have achieved ...

Aug 7 2014

How to create an animated explainer video

How to create an animated explainer video Why Animated Explainer Videos? Animated explainer videos are powerful, popular tools for marketing almost any business, product, or service. There are a variety of advantages, including the ability to create a piece of video content without any actors, locations, cameras, or other ...

Jul 29 2014

Sparkhouse Shoots National USAA Insurance Commercials

A passion for football and military appreciation served as the dual theme for Sparkhouse’s latest marketing campaign. Working together with Detroit-based agency Lowe Cambell Ewald, the Sparkhouse team spent the first two weeks of July in Texas shooting a USAA/NFL commercial that they produced, wrote and directed. The campaign consists ...

Jul 29 2014

Sparkhouse Produces Animated Campaign for OCAR

The Orange County Association of REALTORS® (OCAR) approached Sparkhouse looking for a strategy to effectively communicate the features of FHA and VA loans to condominium complex owners around Orange County. OCAR’s primary aim was to combat a large amount of misinformation and misunderstanding regarding these loans in the community, and ...

Sparkhouse Creates an Animated Infographic for Entrepreneur Magazine

Entrepreneur Magazine came to us to create an easy to understand video animation about their College Entrepreneur Contest. They had trouble explaining the prestige of the awards as well as who was eligible for the award, so they hired us to create a fun and informative animation video! This video ...

Feb 20 2014

Sparkhouse Hand Reel

Sparkhouse is a leader in video marketing, innovative storytelling, beautiful cinematography, and stylized post-production, but most importantly… hands. Gorgeous, talented, hands. Some agencies can offer hands on service, but at Sparkhouse we offer hands IN service. Remember, Sparkhouse works hard for you… we are all hands in.

Jan 29 2014

Sparkhouse Produces Steamy Commercial for Jacuzzi Bath

Sparkhouse produces a steamy viral video for Jacuzzi Bath. Filmed at the Jacuzzi Headquarters in Chino Hills, Sparkhouse features the brand new collection of Jacuzzi Baths with a sexy twist. Stay tuned to watch the finished product at the end of February.

Nov 21 2013

Sparkhouse Produces DYLN’s Indiegogo Video

DYLN Inspired teamed up with Sparkhouse to create a video marketing campaign for their Indiegogo crowd funding campaign. The goal was to create a video unlike any other crowd funding video. The opening consisted with an extremely stylized and visually exciting yoga sequence followed by a documentary style interview of ...

Sparkhouse Rebrands OC Food Bank With Forge 54

The marketing created for the OC Food Bank was part of the first ever Forge 54 marketing weekend. During this weekend of creativity, the team spent 54 hours creating an entirely new brand including a new logo, slogan, and collateral as well as a full website redesign, donation/giving platform, mobile ...

Nov 21 2013

CoreLogic Hires Sparkhouse

Sparkhouse has teamed up with CoreLogic to create internal video content. Currently Sparkhouse is creating content for company morale, new employee welcome videos as well as potential employee recruitment. The videos are planned to live on a few different landing web pages as well as to be sent internally for ...

Nov 20 2013

ioGear Hires Sparkhouse For Product Features

Sparkhouse is hired by ioGear to create a product video for the new Wireless 5x2 HD Matrix. The video demonstrates the amazing features of the new 5x2 HD and the easy accessibility it provides for ioGear customers. The online video marketing was directed by Alex Meader. Meader tells the story ...

Nov 20 2013

ioGear Hires Sparkhouse For Product Features

Oct 1 2013

Sparkhouse Wins 2013 Best Young Company to Work For!

Turnstone Announces 2013 ‘Best Young Companies to Work for’ 15 Small Businesses Recognized for Creating an Outstanding Culture Grand Rapids, MI, October 1, 2013 —After receiving more than one hundred nominations from across the country, turnstone, a Steelcase brand, in partnership with Wharton management professor and human resource expert ...

Sep 26 2013

Sparkhouse Films 4 GMC Features in East Coast

Sparkhouse teamed up with GMCard to create a series of online video marketing commercials for GMC, GM Card and Capitol One. In collaboration with MRM and Section 8, the four part series focuses on real customers who have had great and authentic experiences with the GM Card as well as ...

Sep 26 2013

Sparkhouse Launches Kite Campaign on Indiegogo

Sparkhouse is proud of the extreme success of the recent marketing campaign put together for the Kite Patch mosquito repellent technology. Sparkhouse's team including Torrey Tayenaka, Sophronia Caicedo, Brandon Cammell, Ro Oeurn, and Brian Quach created many aspects of the Kite Patch's marketing including naming, branding, product design, video marketing ...

Sep 26 2013

Sparkhouse Films 4 GMC Features in East Coast

Sep 25 2013

Jacuzzi Hires Sparkhouse to Create Real Customer Features

Sparkhouse gets hired by Jacuzzi Hot Tubs to create real customer features for both the Jacuzzi Brand as well as the Sundance Spas brand. Using real life satisfied customers, the videos focus on various experiences with the spas including selection, installation, and maintenance as well as features about the experiences ...

Aug 26 2013

Sparkhouse Announces First Forge 54 Event

Sparkhouse is excited to announce the first ever Forge 54 marketing weekend. Forge 54 is a collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students converge to donate their time and talents to create, inspire, and help great causes. During each high-energy, 54-hour event, our expert creative ...

Liquipel Partners With Sparkhouse

Liquipel has partnered with Sparkhouse to create all of their video marketing content. Sparkhouse has created video content that includes viral slow motion liquid scenes, commercials shot on splash resistant iphones, interviews featuring the founders, and general company commercials. These videos have been used as marketing materials on Liquipel.com, Liquipel’s ...

Jun 21 2013

Procellera Hires Sparkhouse To Tell Their Story

Procellera hired Sparkhouse to create a product video for their revolutionary wound care product. The goal was to tell the stories of elite athletes that count on Procellera everyday to perform at the highest level. Budget was an issue when it came to featuring four very different athletes in one ...

Mar 21 2013

Sparkhouse Teams Up With Ink Agency

Sparkhouse teams up with Ink, an Irvine based digital agency to create a video marketing campaign for Hoag Hospital. The films feature individuals who received excellent care from various departments within Hoag; including the Maternity, Cardiovascular and Neuro departments. The imagery captured by Sparkhouse of the hospital’s facilities and technology ...

Nov 1 2012

Sparkhouse Creates First Commercial Shot with New iPhone 5

NEWPORT BEACH, Calif. (Nov. 1, 2012) Sparkhouse Strategic Brand Films, a video production and video marketing agency fusing artistic expertise in filmmaking with the digital world, teamed up with Liquipel™ and Fly Jet Sports to create the first commercial shotcompletely on Apple’s new iPhone 5. Filmed in the waters off ...

Oct 23 2012

Sparkhouse Gets In The Race For Automotive Excellence With Nitto Tire’s Motivo Marketing Campaign

NEWPORT BEACH, Calif. (Oct. 23, 2012) Sparkhouse, a video production and video marketing services fusing artistic expertise in filmmaking with the digital world, recently teamed up with Nitto Tire to produce a series of marketing spots and promos for the tire company’s new line of tires. The Newport Beach, ...

Oct 23 2012

Mobile Deluxe Hire Sparkhouse To Direct Video Marketing

NEWPORT BEACH, Calif. (Oct. 23, 2012) Sparkhouse, a video production and video marketing services agency fusing artistic expertise in filmmaking with the digital world, announced today that they are now Mobile Deluxe’s video marketing agency. The maker of premium casual mobile games has hired Sparkhouse to create videos for the company’s ...

Oct 1 2012

Sparkhouse Produces International Video Marketing

Sparkhouse Produces International Video Marketing Did you know that Sparkhouse also produces videos for international clients? Sparkhouse teamed up with Lukas-David to create product videos for Simard Cuisine et Salle de bains, an upscale French-Canadian kitchen cabinet company. By teaming up with a French agency, Sparkhouse was able to produce ...

Sep 7 2012

Behind the Scenes of Nitto Motivo

[funky_accordion] NEWPORT BEACH, Calif. (Sept. 7, 2012) Sparkhouse launches their brand new commercial with Nitto Tires featuring the Nitto Motivo. The Motivo is the evolution of Nitto’s Ultra High Performance street tires engineered to perform in all weather conditions while providing ride comfort, minimal road noise and increased mileage. This ...

Undefeated Presents NFL Draft

Undefeated Presents NFL Draft NEWPORT BEACH, Calif. (April 10, 2012) Teaming up with Undefeated, Sparkhouse presents a dramatic and piercing look into the rigorous training carried out by some of this year’s NFL draft prospects. This video, which was shot in Laguna Hills, California in Juggernaut Gym, showcases the routines ...

Apr 1 2012

Behind the Scenes Discount Dance Supply

Director: David Joseph Falossi II Editor: Jonathan Wallace

Mar 1 2012

X-Rangers Campaign Builds an Audience with Gamers

With 100,000 views in a week the X-Rangers Defenders of Gaming video campaign is a success! To launch XFX’s new 7000 series graphics cards we created a spoof of the famous Power Rangers TV Show – Each of our rangers have powers representative of the new card’s features including Double ...

Mar 1 2012

X-Rangers Campaign Builds an Audience with Gamers

Dec 30 2011

Sparkhouse Produces Nissan NV Commercial

We are proud to announce our first ever Nissan commercial for the brand new Nissan NV van. Nissan approached us to create a TV commercial emphasizing all the strongest features of the van. We created a commercial that involved an entire film production crew loading all personel and gear into ...

Dec 30 2011

Sparkhouse Produces Nissan NV Commercial

Jun 15 2011

Sparkhouse Launches Multi-Platform Video Campaign for Forever 21

Sparkhouse Launches Multi-Platform Video Campaign for Forever 21 Newport Beach, Calif., June 15, 2011— SPARKHOUSE, an innovative video production studio and marketing agency, recently launched a unique, large-scale, multi-platform video blitz to promote the opening of Forever 21’s flagship store at the Beverly Center in Beverly Hills, Calif. As one ...

Jun 3 2011

Sparkhouse Builds OC Film Studio

We are proud to announce the building of our very own Cyclorama Sound Studio in beautiful Orange County, California. We decided it was about time that there was a professional grade studio built in the Orange County area and took it into our own hands to make it happen! We ...

Apr 21 2011

SPARKHOUSE Takes Bronze for Interactive Online Campaign at ADDY Awards

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Interactive Online Campaign from the American Advertising Federation. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every ...

Apr 20 2011

SPARKHOUSE Takes Bronze for Interactive Online Campaign at ADDY Awards

Apr 20 2011

SPARKHOUSE Takes Bronze for Sound Design at ADDY Awards

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Sound Design from the American Advertising Federation. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. ...

Apr 19 2011

SPARKHOUSE Takes Gold for Cinematography at ADDY Awards

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded Gold at the district ADDY competition for Best Cinematography from the American Advertising Federation. They will now represent Orange County on the national stage in San Diego, CA on June 4th ...

Apr 18 2011

SPARKHOUSE Takes Silver for Interactive Commercial at ADDY Awards

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Silver OC ADDY for Best Interactive Media Internet Commercial from the American Advertising Federation. They have advanced and will represent Orange County in the national competition in San Diego, CA ...

Jan 23 2011

XFX Video Campaign Wins 2010 W3 Gold Award

XFX Video Campaign Wins 2010 W3 Gold Award SPARKHOUSE is proud to announce that our XFX Domination campaign is a 2010 W3 Awards – Gold Winner.Working together with Crisp Brand Agency we created this video for internal promotion of XFX products. XFX World Domination from REVIEWS / Sparkhouse This video ...

Apr 4 2010

2010 W3 Gold Award: XFX “World Domination”

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms ...