First things first, we are STOKED that the LA Rams brought home the Superbowl championship!
But we might be a little bit more stoked about our NFL promo campaign with the rum geniuses at Captain Morgan!
Did we mention that in addition to some die-hard football fans, we got to hang out with Victor Cruz, former NY Giants wide receiver?
AKA the Salsa King:
Captain Morgan sponsored seven Fan of The Year Awards for different teams, all in the running to take home the coveted NFL Fan of The Year Award at the Honors Dinner.
These football lifers are more than fans, they’re believers. Rain or shine, they’re cheerleaders. Win or lose, they’re loyal. Like the Captain’s Rum, they all possess their own Original Spice that makes them the dedicated, sold-out fans they are today.
Captain Morgan came to us to help them showcase the heart and spice of these NFL superfans and promote their Spiced Rum. Together, we created five different promos featuring different teams, players, and fans.
You can watch the Dallas Cowboys’ fan promo with Victor Cruz here:
