Watch the final video here:
https://thesparkhouse.com/portfolio/solis-x/
Check out what Dani Platz, Marketing Coordinator at Skyroam had to say about her experience with Sparkhouse, read the full review here:
https://bit.ly/ClutchFullReview-SkyroamSolisX
Are you looking to increase your online presence and grow your company with videos like this? Don’t miss out, video marketing is currently one of the most effective ways to engage your market.
Check out our website to view more of the videos we made for businesses just like yours! You may just find the inspiration for a video we can help create for you.
We also do:
- Product videos – https://thesparkhouse.com/video-marketing/product-videos/
- Brand Videos – https://thesparkhouse.com/video-marketing/brand-videos/
- Animations – https://thesparkhouse.com/video-marketing/animations/
- Social Media Videos – https://thesparkhouse.com/video…/social-media-videos/
REVIEWS
BACKGROUND
Please describe your company and your position there.
I am the Marketing Coordinator at a Global WiFi company named Skyroam. Our business unit is located in San Francisco, California and deals primarily with selling Skyroam hotspot hardware, accessories and WiFi services.
I am responsible for helping our marketing managers organize and execute campaigns across all channels, maintain healthy lead generation, generate creative assets with our creative partners, and assist our sales team with new partner onboarding and marketing materials.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Sparkhouse?
We hired Sparkhouse to create a new promotional video for our flagship product, Skyroam Solis X, in the midst of the coronavirus pandemic.
As an international travel brand originally, our marketing team had to make a major pivot after covid turned the world upside down and international travel completely stopped in its tracks.
The Sparkhouse video project was initiated to help our teamed efforts of telling a new story for Skyroam hotspots.
What were your goals for this project?
We hoped to touch a new audience with this video and secure our place in the domestic, everyday connectivity space that we were not necessarily focused on before.
We plan to promote this video through organic and paid social, add to our website as a hero promotional video, and drive more traffic through connected TV advertisements.
SOLUTION
How did you select Sparkhouse?
We had worked with Sparkhouse on another video in 2019 and the rest of our marketing team had nothing but good things to say about the production crew at Sparkhouse.
It was clear that Sparkhouse wanted to be heavily involved in the creation process and promoted themselves as a marketing production company that provided more brainpower than just a regular production company, which made them stand out to us.
In a time like covid, with so much uncertainty, we wanted a production company that would help us navigate the project piece by piece and provide constructive opinions and feedback as we progressed.
Describe the video(s) and the process in detail.
We started by writing a brief for the Sparkhouse team, including the project objectives, requirements and overall message. From there, Sparkhouse drew up a proposal for us with more details around timeline, shoot dates, and pricing, which we accepted and got the project rolling.
We worked with Sparkhouse on the video script, mood board and AV script, and then scheduled the shoot date. In post-production, Sparkhouse sent over 3 versions of the video for approval – first for cut, second for UI screen recordings, and third for color correction.
At every step of the way, we were asked to give feedback and approve what was being created!
What was your vendors’ project management or feedback process?
Sparkhouse provided us a project manager, creative director and editor to work with throughout the process.
There were definitely more team members working on the project that we would see acknowledge our feedback on certain assets, but the three mentioned above were the main team members we were in direct contact with throughout the process.
There was opportunity for feedback at every step of the process – script, mood board, talent choice, AV script, video cut edits, and video coloring edits – sometimes multiple rounds of each.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our executives are very impressed with how much this video was able to communicate in such a short amount of time and are happy to see our marketing pivot being activated through such a positive creative asset.
Our broader, global team in China and Berlin are blown away by how fast the Sparkhouse team was able to pull this together! With time, I’m sure we will have more successful metrics to share as a result of this video!
How effective was the workflow between your team and theirs?
We were assigned a project manager that gave us weekly updates of what we could expect for the work week. He provided ever-present calendar links to schedule calls with him if we needed to.
Every creative piece of the project that we needed to approve was sent through a platform that allowed for easy feedback and streamlined communication, making our lives at Skyroam much easier.
Every member of the team was quick to respond to our notes and emails.
What did you find most impressive about this company?
Sparkhouse really is who they say they are – strategy focused video marketers. They will dig deep into the goals of your campaign or project to help you arrive at the best visual communication for your message.
Their team will help you through every phase of the video-creation process starting from concept development and script writing, all the way through post-production and final delivery of the video.
They are well organized, effective communicators, and inspiring creatives that will deliver your next best video.
Are there any areas for improvement?
Nope. Sparkhouse was very professional and kept us in the loop for every decision. They were a fantastic crew to work with and we will definitely recommend them in the future!
