Watch the final video here:
https://thesparkhouse.com/portfolio/chusp-brand-video/
Check out what Burkhard Niewoehner, Director, Chusp by Nika had to say about his experience with Sparkhouse, read the full review here:
https://bit.ly/ClutchFullReview-Chusp-Brand-Video
Are you looking to increase your online presence and grow your company with videos like this? Don’t miss out, video marketing is currently one of the most effective ways to engage your market.
Check out our website to view more of the videos we made for businesses just like yours! You may just find the inspiration for a video we can help create for you.
We also do:
• Product videos – https://thesparkhouse.com/video-marketing/product-videos/
• Brand Videos – https://thesparkhouse.com/video-marketing/brand-videos/
• Animations – https://thesparkhouse.com/video-marketing/animations/
• Social Media Videos – https://thesparkhouse.com/video-marketing/social-media-videos/
FULL REVIEW:
BACKGROUND
Please describe your company and your position there.
Founder and director of Nika, the company behind www.chusp.com. Chusp allows users to earn cash income by hosting video meetings, and also to books meeting with fellow-users on a pay-as-you go basis. Users can market their profiles and generate earnings by hosting 1:1 video meetings to their network community, fans or followers – essentially with anyone who value their time and what makes them special.
At the same time, Chusp also allows users to meet their own role models face-to-face in the privacy and exclusivity of a Chusp video setting. Any user can be a Host user as well as a Fan User or both. Chusp’s integrated technological service platform ensures maximum convenience, privacy and security in all facets of the user experience, from administering your Chusp profile and meeting schedule all the way to payment processing and earnings disbursements into the user’s bank account. At the same time, Chusp also allows you to meet your own role models deserving your money face-to-face in the privacy and exclusivity of a Chusp video setting
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Sparkhouse, and what were your goals?
I engaged Sparkhouse to produce a promo/teaser video for thew newly developed app. Chusp is a conceptually and technologically new product and a hithertho unknown brandname, the goal was to portray the app’s, its functions and uses cases in a visually striking and unique manner. Indeed, the overarching objective was to have a video teaser that would not only communicate the chusp brand, but anchor and prime viewers perception of chusp. The import of the project for the launch marketing of our new product therefore cannot be understated.
SOLUTION
How did you select this vendor and what were the deciding factors?
I researched, shortlisted and spoke to several professional video production companies in the US, UK, and Europe. I ultimately decided to go with Sparkhouse: the trustworthiness/credibility of its CEO, Torrey Tayenaka , and the quality of actual previous productions by Sparkhouse.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
The Sparkhouse team was highly professional, flexible and delivery-focused throughout the process. At the outset, they were accommodative that I brought on board my own music producer – which meant they had to align with another party. We went through several rounds of conceptualizing the theme for and scripting the video. Not only was Sparkhouse highly responsive to our ideas, they also came up with the innovative ideas such as the use of robot-arm led camera technology which turned out to massively boost the visual impact of the video.
They were also extremely resource-full to meet our challenging casting demands, including a highly skilled, athletic yet feminine ballet dancer. When it came to the day of the shooting, we requested Sparkhouse to expand the scope of the shoot just the day beforehand. Sparkhouse accomodated and delivered. Sparkhouse was just as responsive during the post-production process, taking into account various comments/requests of ours pertaining to details (such as font-sizing/display & animation) as well as delivering several cuts of the movie in various length My ambitions for this project were high. Sparkhouse met them all.
Who did you work with and what was the feedback process like?
We worked with a project manager (Max), a production/editing team as well as a casting professional. The CEO, Torrey, was involved throughout the process. There was open, regular interaction, both during weekly VC team calls as well as ad hoc via emails. Regardless of the communication medium or forum, the Sparkhouse team was highly responsive.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The video has yet to be officially launched; but I showed it to various sample audiences of various ages, backgrounds – there wasn’t a single individual who didn’t like it, most of it loved it – both for the sake of the amazing, stunning visuals produced by Torrey’s team and the soundtrack produced by Rolf Mayer Bode.
Describe their project management style, including communication tools and timeliness.
The communication was open, flexible, and on-point. The project manager send weekly updates; more importantly Sparkhouse held weekly video calls with all stakeholders which proved highly useful to ensure and maintain full alignment and exchange ideas. Last but not least, Sparkhouse was always responsive to impromptu emails on our part.
What did you find most impressive or unique about this company?
They blend professionalism and commitment to delivery with a high degree of flexibility and responsiveness. They went out of their way to deliver. Ours was an ambitious project and its fair to say that we were a demanding client. Sparkhouse delivered in full.
Are there any areas for improvement or something they could have done differently?
None. I will certainly engage Sparkhouse for future productions
