Watch the final video here:
https://thesparkhouse.com/clients/clearinghouse-cdfi/
Check out what Allie Weber, Digital Marketing Specialist, Clearinghouse CDFI had to say about her experience with Sparkhouse, read the full review here:
https://clutch.co/profile/sparkhouse?page=1#review-1955174
Are you looking to increase your online presence and grow your company with videos like this? Don’t miss out, video marketing is currently one of the most effective ways to engage your market.
Check out our website to view more of the videos we made for businesses just like yours! You may just find the inspiration for a video we can help create for you.
We also do:
• Product videos – https://thesparkhouse.com/video-marketing/product-videos/
• Brand Videos – https://thesparkhouse.com/video-marketing/brand-videos/
• Animations – https://thesparkhouse.com/video-marketing/animations/
• Social Media Videos – https://thesparkhouse.com/video-marketing/social-media-videos/
FULL REVIEW:
BACKGROUND
Please describe your company and your position there.
I am a digital marketing specialist for a community development financial institution. Our company is small, so I do all of the digital marketing management from social media to SEO.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Sparkhouse, and what were your goals?
With vertical video becoming a major trend and algorithm hack on social media, our company did not want to miss the boat. This was our first go at animation and vertical video. As a financial institution, especially one that is so niche, it can be very difficult to find our audience, let alone speak to them and find the proper messaging. We hired Sparkhouse to help us out with dipping our toes into animation and vertical video. Our main goal was to explain what we do in short (less than 20 second) videos which is a challenge in and of itself.
SOLUTION
How did you select this vendor and what were the deciding factors?
We’ve worked with Sparkhouse on several projects and they have always been flexible and responsive. Their work has always been high quality and we have never been disappointed.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
We started out by discussing with them over email what we were looking for and what our big picture idea was. They asked us several questions in order to nail down what exactly we envisioned. They sent us photos to ensure they had the right idea in mind and eventually drew up some mock-ups for us to review. There were several drafts of each video that they created for us. Once we had all of the color and typography in place, Sparkhouse sent us a dropbox link where we could download our videos and save them to our files.
Who did you work with and what was the feedback process like?
The team was robust, but we started the conversation with Torrey Tayenaka, who we have rapport with. We then spent most of the time working with Maximilien Chaix who was very responsive and great to work with. This was our first time ever designing something like this so the process on our end may have been a bit clunky with getting the appropriate parties involved at the right times, but they remained flexible and diligent in helping bring our vision to life.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have yet to utilize the videos for our purposes, but hope to see some more engagement and reach of our audience by putting these trending vertical videos out into the social world.
Describe their project management style, including communication tools and timeliness.
While they offered to set up calls with us to further discuss our thought process, our schedules are quite complicated this time of year, so the entire process was done through email. They were always quick to respond and make adjustments when necessary. We proposed a quick turnaround time and they were eager to jump at the challenge.
What did you find most impressive or unique about this company?
I really appreciated how they worked with us even though we may have thrown a few wrenches in things from time to time. This was actually my first time directing and managing a major production process like this, so it was a learning experience for me especially. I know it can be frustrating to work with clients who change their mind at the tail end of things, but Sparkhouse set clear boundaries when necessary while still producing quality work that met our needs. We’re looking forward to producing more content with Sparkhouse!
Are there any areas for improvement or something they could have done differently?
The only improvements I could see would be done on our end. We did not involve our creative specialist/graphic designer until the end of the project which was a mistake. They had several design elements they wanted to change that should have definitely been addressed at the beginning of the process. I think next time I would set up an initial brain storming call with them to go over where my mind is at so we could talk through ideas together instead of making them wait on my emails.
