Torrey Tayenaka, the co-founder and CEO at Sparkhouse, is known for transforming video marketing and advertising into real conversations. Torrey is one of the founding partners to launch the full-service Orange County, California-based video marketing agency. “We didn’t just want to be the guys with the cameras, we come up with the great ideas, we come up with the concepts” Torrey says.

A videographer graduate of the prestigious University of Southern California School of Cinematic Arts, Torrey believes in social, branded interactive content. Rather than hitting the consumer over the head with blatant ads, Torrey’s team creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers.

“We’re serving the community and creating a brand, rather than outright selling products,” Torrey says. “Commercials are what you fast forward through on TiVo — we make content that people want.”

As an effective producer of media, Torrey has the ability to not only create video content, but he’s also mastered the marketing and selling of it to the masses. In an attempt to truly master his craft, Torrey continues to tackle the industry’s most cutting-edge technologies – including staying up to date with the latest social media trends.

“Torrey demonstrates many traits of a successful entrepreneur: creative, hardworking, solution-oriented and a ‘can do’ attitude,” says Edward Yu, a long-time client. “He and his team are a pleasure to work with and come up with some strong breakthrough ideas that help businesses.”

At the ripe old age of two, Torrey already had camera in-hand, creating short films for his family. But it wasn’t until after he entered high school that he picked up the camera again. He started taking classes at the FilmEd Academy of the Arts in Orange County, Calif., where he met his mentor, Dave Junker. Film being a traditionally Los Angeles-centric industry, Dave has brought it down to Orange County and helped to get Torrey truly excited about the field.

Sparkhouse now provides clients with everything from product video features to top-notch viral videos — and everything in between. “Film is the job everyone wants and we don’t take that for granted,” Torrey says. “I am so lucky to be able to go to work everyday and do what I love.”

Discussion

  1. Teresa Fritzler

    Hi Torrey. My name is Teresa Fritzler. I saw that you wanted to connect on LinkedIn and I apologize that I don’t remember meeting you. Do you want to try to connect in person for an introduction? I’ll be at the next AMAOC Mix event on Thursday, January 24, 6–9 pm at Bosscat in Newport Beach or we can meet another time/place. Thank you, Teresa Fritzler

  2. Autumn McAlpin

    Hi Torrey,

    It’s Autumn, owner of the San Clemente home you messaged on Peerspace. Hope you don’t mind me reaching out this way but I’m currently on a boat in Antarctica (for reals, haha) and the Wi-Fi is terrible at best. For whatever reason, Peerspace’s inbox will not load/let me reply but just wanted you to know the home is available February 7, or any other day that week for your shoot. Feel free to proceed to book – tomorrow I should have better Wi-Fi and will be able to accept. Fight on!

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