For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site.  Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are proud to announce that Sparkhouse has been recognized ...

Businesses continue to invest thousands of dollars in ad spend to produce TV commercials. To broadcast a 30-second commercial on a national network like ABC, advertisers expect to spend at least $115,000 on average. For even more context, this only covers the cost of broadcasting the commercial, not producing it.  When and where the commercial airs also affects this cost in a very real way.  Airing a commercial during an early morning slot rather than an evening slot may shave down your broadcasting costs, but in doing so, you run the risk of reaching less people.  The same principle applies ...

Video marketing collateral should be part of any marketing team’s strategy. In particular, training videos are an excellent way to present information in an easy-to-digest format for your audience. However, training videos are also a highly branded form of marketing, and a poorly executed training video might even be worse than none at all. Make them strong or don’t make them at all. Here are some things to keep in mind as you develop your video-forward marketing strategy. Make them entertaining Training videos should be entertaining, of course. You don’t have to produce something that will win a Golden Globe, ...

If you work in marketing, it’s easy to see the value-added from all your content strategies. A defined and well-executed video marketing strategy is no exception. However, in other departments—and especially at the executive level—some of the benefits might be harder to discern. But executive buy-in is important for long-term strategy and business goals, and yet it’s also not the easiest to achieve. So, how do you convert your C-level suite to true believers in the power of your video marketing strategy? Benefits of Executive Buy-In Like any area of company strategy, your marketing goals can’t go it alone. Getting ...

Video marketing is one of the most effective and popular forms of marketing. In fact, 92 percent of marketers believe that online video is vital to their marketing strategy. From how-to videos to events and webinars to product demos, video content works because it captures the user’s attention and engages them effectively. Videos also make complex topics easier to explain to the audience and bring the concepts to life. This does come with a downside, however. Video content marketing can be a time-consuming and expensive process, so many brands are afraid to take the plunge and hire a video marketing ...

Training video productions aren’t known for being solid pieces of cinema. The good news? They don’t have to be.  But by making a few smart choices throughout the video production process, you’ll ensure that the training videos your business and team are making don’t suck. Here’s some of the best ways to make sure your training videos go beyond training to create a truly memorable, clean, and engaging viewing experience. Make it easy to understand. Please. We are begging. If you only take away one lesson from this whole blog post, make it that your training videos need to be ...

Excited to watch a “corporate video”? Neither are we.  And we don’t blame you. Corporate videos—in other words, non-advertising video content produced by a business—are hardly known for their artistry. Still, it’s true that the quality of corporate videos has been steadily improving over the years, and businesses can no longer afford to wing them.  Corporate video content is expensive, labor-intensive, and requires significantly more moving parts than other pieces of content your business might produce. Don’t approach it lightly, and keep these concepts in mind as you structure strong corporate video content for your business. Find a focus for ...

Based in Orange County, California, Sparkhouse is a world-class advertising and video production company that brings your ideas to life. Since 2009, our company has been producing top-of-the-line quality video outputs that help brands tell their stories and celebrate moments. We make sure to go above and beyond for our clients, making sure that they get the most out of their investments. Our client-centric approach and dedication propel us to the top. With that in mind, we are extremely proud to announce that we’ve recently landed the #1 spot on Clutch’s Los Angeles and California leaders rankings. To give you ...

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.  Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that the Sparkhouse team has ...

Training videos have always been important, but they've never been more crucial than they are in 2021. With the widespread prevalence of remote work reducing the amount of time people spend in face-to-face offices or classrooms, training video productions have become one of the most important ways to convey information. Training videos do more than teach employees how to interact with customers. Instead, they can be highly dynamic vessels for all types of instruction. Whether for school or work, training videos are an easy way to connect with an audience and present concepts in an easy-to-learn manner. But precisely because ...

Your company has a story to tell, so how do you want to present it?  Sure, you could use a detailed article or a flashy landing page, but if you're going to drive engagement and interest in your organization, you'll need to leave your text behind. That's because a corporate video is the best way to express your company's mission. A well-made corporate video production can be exactly what your organization needs to convey your values, goals, and culture (without boring your audience to tears).  Studies show time and again that Internet surfers vastly prefer video to text-based content, so ...

Let's repeat an age-old cliche for a moment: the internet is changing. Shocking, right? But the ever-changing nature of the world wide web can have significant implications for the success of your business. Once-popular strategies like email marketing no longer yield the same results that they used to, and new methods for market penetration and development seem to arise every day. Today, your audience is more dynamic than ever, and they want content that can directly appeal to them and that they can easily digest. As much as the world of marketing is defined by change, there are a few ...

You’ve got a problem on your hands. You know that video is one of the best ways to market your business, but you have simply no idea where to get started. Thankfully, there’s no need to go it alone when you want to create corporate video content for your business. No “best director” academy awards sitting on your shelf? No problem. You don’t have to be a master filmmaker, director, editor, or writer to create compelling and results-driven videos - you just need to get help from a professional video production company or video marketing agency. But now, we’ve run ...

Does the thought of sitting down to watch a training video get your blood pumping? No? Then you're in good company. Your typical training video production is long, dry, and in some cases, painfully awkward, likely to bore even the most responsible audiences before long. You might think that that's only natural for a training video; after all, it's just supposed to teach the user how to do a job, and doesn't intent to sell a product like video marketing. However, it doesn't have to be that way. Training videos can be just as interesting as any other kind of ...

YouTube has been the undefeated online video juggernaut for more than 15 years, but a shorter-clip competitor burst onto the scene in 2018. TikTok was the new platform that shed light on a gap in online video consumption. Users were unavoidably drawn to easily digestible, short-and-sweet content that engaged them and kept them scrolling.  As an answer to the global phenomenon of TikTok and the rising popularity of short-form video content, YouTube developed Shorts. The 60-second spot to “shoot, share, and binge” fun and interactive content on YouTube.  TikTok audiences also represent a niche audience that skews younger than other ...

It is no secret TikTok, a fast-growing, bite-sized video app, is still rising. Going by the recent projections, the app's popularity shows no signs of slowing down anytime soon, and marketers are taking notes. Are you taking notes? Given this, and the fact that TikTok clearly understands its power when it comes to brand recognition — It has the potential to be a key social platform for businesses looking to reach young audiences over the holiday season. Stats currently reveal that about 50% of TikTok users are Gen Z, millennials follow at 34%. However, as TikTok grows in popularity, the ...

Social media is a fertile ground where advertisers continue to reap big time. With the right video marketing strategy, this platform delivers leads right to your doorstep, and the conversion rates are quite incredible. Animations and live videos are among the most used and most effective social media strategies. While there is always a question of which of the two is the best, both can work miracles if used appropriately in the right contexts.  Factors to Consider When Choosing Animation Vs. Live Video Animations and live videos are arguably the best social media strategies but settling on either for your ...

Product development is always on the rise. Artificial intelligence is one booming example, which is growing in applications for existing products, and the centerpiece for new advancements designed to help companies thrive. Markets to Markets has highlighted numerous advantages to this trend, but steep development also has its downsides. Namely, no matter how advanced your product or software is, if your customer doesn't know how it works or how to use it, chances are, they won't risk investing. Therefore, it is strongly advised for companies to develop an educational resource hub designed to offer instructional videos centered around how to ...

eLearning is an excellent way of simplifying and decluttering education. However, through eLearning videos, you can make the content both understandable and accessible to everyone. What most people don't tell you is that creating these videos is not as simple as it sounds. There are a lot of things that you need to do to ensure that your content is powerful and effective. Luckily, we have put together pointers to help you get started creating an effective eLearning video. 1. Take a Course Understand that good quality videos will help increase the effectiveness of your content. You need good imaging ...

As access to the internet has become faster, easier, and wider spread over the last decade, online learning has also grown significantly. Last year, Research and Markets released a forecast estimating that the online education market would grow to $350 billion by 2025. Since the beginning of the COVID-19 pandemic, online and eLearning videos have shown themselves to be central to the future of education. This future includes the traditional schools that have transitioned to online learning out of necessity, of course, but there are ways to harness the unique advantages of the internet to go beyond what in-person schooling ...

At Sparkhouse, we value our clients! Our team of experts creates tailor-made videos to help your company meet its goals. Clutch’s Certification program highlights the diversity of B2B companies on their site. The program allows companies to self identify their veteran, racial minority, and gender identities. We are thrilled to announce that Sparkhouse is among the leading minority-owned video production companies. Clutch is a B2B ratings and reviews website located in the heart of Washington, DC. Their team interviews the past customers of B2B service providers then formats their comments into reviews. This direct feedback ensures that all of their ...

In the age of social distancing and remote schooling, video power has emerged as a primary communication medium for a broad range of eLearning uses and applications. The global pandemic that forced us all to keep our distance has shown how effective eLearning video production can be as an alternative to in-person gathering and learning. Some facts that show just how powerful video is to the way we live in the digital age are: 20 million videos are uploaded to Facebook every month There are so many videos passing through IP networks throughout the world that it would take more ...

Video is a powerful communication tool that people worldwide are using with more frequency and effectiveness than ever before. These wavering, uncertain times of a global health crisis has people working and learning remotely. Elearning Video Production is now an accepted method to receive information for a wide range of purposes and applications. E learning conceptual image - top view of female hand making notes in notepad with laptop computer and earphones on her desk. Some statistics that show how integral video is to the way we live in the digital age include: Facebook users upload 20 million videos every ...

Videos are powerful marketing tools. For mobile apps, a good video can compel users to check out an app listing or inspire them to install it once they are there. Whether a video is on the App Store / Play Store or an ad external from the app stores, it can have a big impact on a user’s perception of what the app has to offer. Whenever you launch a video, you’ll want to make sure it’s appealing to as many users as possible. This is essential for your App Store Optimization initiatives - the process of improving your visibility ...

The world has changed. As COVID-19 made its way around the world, the way people communicated and conducted business altered overnight. At Sparkhouse, we provide what our clients need in these times of social distancing and stay-at-home guidelines. That is why we are thrilled to announce an exciting new partnership with FilmEd* to help our clients communicate with their team, partners, and customers through professionally produced live events. Sparkhouse is now uniquely positioned in the market to provide a wider range of services for events like: Live corporate events Keynotes Trade shows Concerts Movies Sporting events Film Festivals Performing arts ...

Television commercials remain among the most effective advertising tools to expose your brand, your business, and the products and services you provide to the largest amounts of consumers. In today’s internet age, there are more opportunities than ever to expand your visibility and increase your brand awareness through streaming services, social media networks, and your own website. Producing a professional TV commercial is a massive undertaking that involves teams of people you will need to rely on for their talents and individual specialties. Putting together and keeping track of all the moving parts and never-ending list of details can be ...

There are many different ways to break down the costs to produce a video. Any number of factors can influence a video production budget, making it difficult to estimate an average video costs without knowing more details about the concepts and scope of your project. Videos can be professionally produced for a few thousand dollars or approach $1 million budgets. If you need an idea of cost then feel free to try this video production cost estimator to determine the cost. One of the significant factors that will determine the costs of a video is the length of the content. Determining long your ...

Videos have unbeatably fast reach and scale, and on average, they receive 12% more shares than text and images combined. Moreover, 64% of consumers are more likely to buy a product after watching a video. If a picture is worth a thousand words in the business world, then a video is priceless. Although the benefits are clear, many businesses cringe when they imagine the cost of video production. So, how much does it cost to produce an average commercial or video? The answer is, it depends. Asking a production company how much a video cost is like asking an architect ...

Even in the digital age, television commercials are one of the most powerful and effective methods of advertising. More than $70 billion is spent on television ads each year, and for good reason. On average, American adults watch five hours of television each day, meaning TV ads have a huge reach. As a marketer, you definitely want a piece of this pie, but you also know it's important to be able to accurately measure the return on your advertising investment. Learn more about television advertising and how you can measure its ROI. Use The Right Metrics It's easy to track the return on your ...

With the proliferation and expansion of so many choices to view television content, television commercials remain a staple of any successful marketing campaign. Only television can present the kind of powerful messaging tool to promote a company’s brand and the products and services they provide. Television commercials have been used by businesses of all kinds and sizes to get the largest audience reach possible for decades. As the options for home television viewing has increased with streaming services like Netflix, Hulu, Amazon Prime, and others capturing large segments of the viewing population, opportunities for commercial advertisement is as effective and ...

Television commercial ads have been making people laugh, cry, and sing since the mid-20th century. Most importantly for the companies selling the products and services being advertised, for decades TV commercials guided by video marketing techniques have been an effective way to reach a wide group of consumers at one time. The best ones through time have not only helped to increase exposure, sales, and revenue, they have also been implanted into the social memory of the country and remembered for generations. At their best, TV commercial ads both entertain the viewer and provide them with valuable information regarding a ...

If you don’t know by now, branded video content is like having a cordless power tool in your marketing and communication toolbox—it does a lot of the heavy lifting. Video content, such as tv commercials, are visually engaging ways to talk directly to your customers, partners employees and anyone you want to pull into your circle, and it’s benefits are huge.   Team interviews, customer testimonials, product animations, video blogs and explainer videos — they are full of potential. Here’s some proof why, care of Biteable: 78% of consumers view videos online each week, and 55% watch them every day. (Hubspot) ...

The App Store Video is a key component of an app listing. When users find an app in the App Store or Google Play Store, the video will be one of the first things to appear with the listing. This can have a major impact on whether or not users will download the app. A good App Store Video can show the app in action in an exciting manner, adding cinematic elements that screenshots alone don’t. If users are not installing an app, it may be that the visual aspects aren’t showing them what they’re looking for – this is ...

There is not a simple one size fits all standard when creating a TV commercial for your business. There are various styles with different approaches to consider when choosing the type of TV commercial you would like to produce. It is essential that whichever style of TV commercial you choose fits your company's overall vision, brand, and style. In this article, we will explore the most effective types of TV commercials. Demonstration Commercial In these video productions, the product is the star by showing the product in action and how it works. Think about laundry detergent and paper towel commercials; ...

When it comes to watching a video, there is nothing more distracting than a bad music choice. We’ve all been there before when we’re watching something on Facebook or YouTube. Maybe a friend sent it to you, or it showed up in your recommended bar. Either way, you know from the title that it’s something you’re going to enjoy. Then the video starts, and it’s accompanied by a bizarre song that’s too loud and too fast. After a big eye roll, do you suffer through the bad audio? Do you just mute the video and turn on subtitles? Do you ...

Behind The Scenes How a TV Commercial Gets Made   So you’re thinking maybe you’d like to invest in an ad to promote your brand, product or service on TV… but first you want to know just what you’re getting yourself into. Let’s see if TV advertising is really worth the higher-dollar price tag. TV IS HOTTER THAN EVER You might also be thinking, “Is this the right move, what with all the social media ad options out there?” While yes, video ads on YouTube, Facebook and Instagram are hot and can help you gain traction, rest assured that TV ...

Sparkhouse is thrilled to officially announce that we are one of the top service providers in the United States! UpCity launched the Excellence Awards as a follow up to their local excellence awards in fall 2020, celebrating the top 100 service providers as measured by their UpCity Recommendability Rating. The folks at Sparkhouse are a well-oiled machine when it comes to video production. We here at UpCity are proud to name Sparkhouse one of the top B2B service providers in the nation as part of the 2020 National Excellence Awards. Upcity CEO - Dan Olson UpCity is an online Marketplace that helps businesses find ...

The benefits of using video as part of your marketing strategy are clear. Video is predicted to make up more than 80% of internet traffic by 2021, so now is a great time to get started. Of course, you want the videos you create to be the best they can - clean, professional, and engaging - so it makes sense to work with an amazing video production company. But it's important to find a marketing company that fits well with your brand. Read on to learn how to find the right video production company to work with. Are They a Great Fit? When it ...

Chapter 1 - Why You Need to Start Video Marketing - And the Video Marketing Statistics that Prove It Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. More consumers are interacting with videos today than ever before and, in 2017, it’s imperative that video is an active ingredient in your digital marketing. You see, videos have a convincing way of fostering engagement, producing results like click-throughs, shares, lead generation, and sales. But don’t take our word for it! We’ve compiled 9 stats proving why every brand needs video marketing ...

It's common knowledge that we perceive the world through five senses - touch, taste, smell, sight, and hearing. The information we ingest and process each day comes to us through one or more of these senses and develops into our thoughts and feelings about the original stimuli. As a video production firm, the work we do here at Sparkhouse is directly impacted and influenced by two senses: sight and sound. By curating the audible and visible elements of a video advertisement, we are able to allow our clients to communicate with their target consumers on an emotional level. Shades, Hues, ...

Choosing the voice of your next marketing video is a decision that shouldn’t be taken lightly. Your voice over actor sets the tone and tempo for your video marketing strategy and story, and can add or subtract credibility and likability with just a few words uttered. So what’s the secret to settling on the perfect messenger? Before you hire voice over (VO) talent, tackle the following questions to make sure you’re on the right track.  Is the voice on-brand? First, think about the things that really define your brand. Do you want audiences to see you as practical, high-tech, humorous, ...

When working on a video marketing campaigns, you may hear the term "storyboard" thrown around a lot. At the most basic level, a storyboard is a visual representation of the planned shots that will be included in a video. Think of it as a graphic roadmap detailing every scene in your story. Photos, sketches, illustrations and even still photos of stock video footage may be used to compile a storyboard, and most of them include text that spells out what's happening in each scene. Generally, the storyboard is assembled after the production team has created a shot list.   Assembling the ...

When it comes to casting your company’s next branding, product, testimonial or other videos, it’s especially important to remember that the actors are the lifeblood of your story and your brand’s video marketing. No matter how great the script, how spectacular the set design or how cool the concept, if the actor fails, your message falls flat and your video fails. That’s why the casting process needs to go far beyond a beautiful headshot to reveal an actor’s true potential. How they perform, their ability to follow direction and the genuineness of their performance are a few of the key ...

SWEET SPOT: WHAT’S THE RIGHT LENGTH FOR YOUR VIDEO? When you’re kicking off a new video marketing project to promote your product, service, company, brand or new technology, you need to think through every detail of the video to ensure you’re set up for success and not wasting your hard-earned marketing dollars. One aspect that people often overlook is choosing a strategic length for their production—one that gives the audience just enough information to pique their interest and motivates them to take action while respecting the content restrictions of various video platforms.  Since there is so much digital content at ...

A decade of experience, an intuitive grasp of the digital world and a seasoned production team. This is what Sparkhouse can bring to the table to accomplish your custom video storytelling goals. Our online videos are designed to sell, entertain, educate and gather feedback. Whatever your company needs, we can create a video that is innovative and exciting but, more importantly, is ingrained with your brand. When our clients begin a project with us, we put them directly in contact with one of our producers. From that point on, the client is involved with nearly every step of the production ...

Instagram launched their video feature in 2013. Back then, videos were restricted to a modest 15 seconds. Now, in 2019, both businesses and individuals are allowed a seemingly ‘epic’  60-second video post. These exciting changes equal more interesting ways of posting content about your brand, or amazing lifestyle. And, that you should brush up on your video creation, editing and posting skills. The more diverse your video ‘toolset’, the more interesting your video posts will be. Perfecting the components of a successful Instagram video post will help you generate social media leads, gain new followers and keep people engaged in ...

So, you're pretty proud of the new app you've created. You've spent years thinking about the concept, brainstorming ideas, finding the right team to develop it, poring over every last detail, testing it and tweaking it to perfection. So, what's the deal — why is nobody downloading your bit of technological brilliance? Simple... because they don't know about it! If you haven't invested a cent into marketing your app yet, it's pretty much the same as throwing a party without sending out any invitations. But don't worry, there's an easy fix: A powerful and compelling app commercial can go a ...

Explaining your product is hard. You pour your heart into it, you know everything about it and you want your customer to know all of that too. We get it; we have since 2009. That’s why we’ve been working hard to produce top notch videos right here in Orange County. Even Forbes recognizes the importance of video explanations. Like I said, we’ve been working hard to make a name for ourselves, and while beautiful videos speak for themselves, we always want to be head and shoulders above our competition. We were thrilled to be named one of the top video ...

Since the first film’s premiere more than 100 years ago, video has captivated people. Its ability to translate life’s complexities into accessible art is something wonderful. It makes video a powerful communication and marketing tool. At Sparkhouse, we harness that power to create videos that audiences love and content that speaks with a clear voice, and we aren’t the only people to say so. We are excited to share that we have been named one of the top video production companies in Orange County! This comes from Clutch, a B2B ratings and reviews platform that identifies top service providers. After ...

We have been producing UAG's installation videos for a few months now, which are simple and effective,but we were very excited when they came to us to help create a Facebook ad for their new Macbook Pro Cases. These are some heavy duty cases that can really take a beating. The laptop we used for the shoot had already been dropped 26 times from over 4 feet and was still in perfect condition. The Brief UAG wanted that, the factor to come through in their video, they wanted to show that it really does protect your laptop from a high ...

Nékter Juice Bar, a national franchise that serves handcrafted, cold-pressed juices, smoothies and acai bowls, asked Sparkhouse to create visually stimulating branded content that would let them talk directly to their customers via the large flat screen TVs recently installed in stores. The big goal? To entertain and educate people on the special health-and-wellness benefits of three specific items and provide an informative and fun distraction while waiting in line. The Challenge With the traditional menu-board format of giving customers product information, it can be quite limiting and ultimately prove difficult to inspire someone to try something new. So the ...

Intrigued about the whole video thing as a strategic video marketing tool? It's true, video content is king right now... Corporate videos are popping up right and left from all kinds of businesses. The use of video for high-impact, intelligent marketing is on the rise — and for good reason. This format is a fully customizable, direct communication format that gives you a lot of bang for your buck. If you want to investigate the corporate video game to help grow your business, here's a comprehensive primer to get you started. What is a Corporate Video? Simply put, a corporate ...

Behind The Scenes How a TV Commercial Gets Made   So you’re thinking maybe you’d like to invest in an ad to promote your brand, product or service on TV… but first you want to know just what you’re getting yourself into. Let’s see if TV advertising is really worth the higher-dollar price tag. TV IS HOTTER THAN EVER You might also be thinking, “Is this the right move, what with all the social media ad options out there?” While yes, video ads on YouTube, Facebook and Instagram are hot and can help you gain traction, rest assured that TV ...

At Sparkhouse, we're always looking for ways we can give back to the community that keeps our creative house alive by dedicating time and effort to worthy local causes. When Civic 50 Orange County Awards reached out to us to see if we could help them get the word out about their first-ever event, we jumped at the opportunity. The Civic 50 Orange County Awards was created to recognize the top 50 most civic-minded companies in the Orange County area. Our plan of attack was pretty simple: tell their story by creating an engaging promotional explainer video that would not only highlight the ...

Global innovator in home security Reolink needed some expert guidance in launching their Indiegogo campaign to raise awareness and support around a new product, the Reolink Argus Wire-Free Security Camera. They turned to our Sparkhouse video production team, who helped them transcend their mark to pull in over one million dollars in just 45 days! Here's how we did it: Sparkhouse partnered with CrowdCreate, an agency focused on crowdfunding video strategy, to design a comprehensive campaign driven by powerful imagery. Using the mediums of video, social media video, and product/lifestyle photography, the Reolink Argus campaign came to life and won ...

Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. More consumers are interacting with videos today than ever before and, in 2017, it’s imperative that video is an active ingredient in your digital marketing. You see, videos have a convincing way of fostering engagement, producing results like click-throughs, shares, lead generation, and sales. But don’t take our word for it! We’ve compiled 9 stats proving why every brand needs video marketing services and tips on how you can implement it in your overall online marketing strategy.   #1 Companies using ...

When modern internet users are looking for a new restaurant, how nice your venue looks on Yelp matters quite a bit. The search for good nearby food is a constant necessity for busy professionals and travelers staying in a new town and it's always worth your time to check the Yelp reviews before setting the GPS navigator. Yelp is where tech-savvy diners share their restaurant ratings and reviews. Popular venues, good or bad, will have a large number of reviews which are very persuasive for new diners but lesser known places often don't have enough information to help your potential ...

A how-to video is your opportunity to show a new or potential client how you do what you do, or how your product does what it does. There are a lot of benefits to giving people access to videos like these: Eases Uncertainty: No one wants to feel like the only person in the world who doesn't "get it" when trying to figure out how to use your product or what steps they have to go through to hire you as a coach. Eliminate that risk with a how-to video that anyone can watch in the comfort and safety of their ...

In this age of information consumption, content marketing is on the rise which has led to more information than one person can even process. Unless you have an over sized brain, you will have to pick and choose the information you want to consume. Since most of us are not super-humans with abnormal brain functions, video is a smart solution to those looking to stand out and easily grab the attention of the consumer as it is an easily digestible way of taking in information. Due to it being easy to consume, video is on the rise as a means ...

When it comes to video production equipment, Sparkhouse is proud to own, well, all of it. (Pretty much.) Why does that matter when anyone can make a video on a smartphone? Well, if you've seen some of those videos, you know why. When it comes to marketing your product or business with video, you've got to use the best equipment to get the best results. It could mean the difference between a sale or no sale, new client or no client. For someone who is passionate about video, nice equipment is like a brand new toy. Torrey Tayenaka, our founder, ...

Everyone loves a good viral video. From cats to cooking how-to's, videos are the ubiquitous source of entertainment and information on the internet. We all know that videos are popular but are they also effective as a means of marketing? Are videos just a source of mindless entertainment and forgettable information or can they actually be used to connect with customers and potential clients as a way of growing your business and building your brand? As a video marketing agency, our predictable response is "yes". But we don't think we are just being biased about this. With that said, let's ...

We live in a world filled with advertisements. From product placements in music videos to billboard signs, people are used to companies always trying to sell them something. Unfortunately, many consumers are skeptical of advertisements and may ignore them unless they think they are innovative or entertaining. Since people have limited time and are less responsive to paid advertisements, it's up to businesses to constantly search for new ways to reach potential customers. One successful marketing strategies that many companies turn to is social proof. Social proof works because consumers value other people's opinions, especially if it is someone they trust. When ...

Here at Sparkhouse, we are growing and things are changing. And in this case, change is good. We have just hired a new creative director who shares our vision for innovative filmmaking and our passion for artistry. That man is none other than the multi-talented filmmaker, photographer, designer, et cetera and so on John Nasteff. We are very excited to have him on board and can't wait to see where he takes us from here. Why did we go with John Nasteff for this role and what does this mean for the future of our clients and partners? We would ...

Here in Orange County, we have a yearly Entrepreneur Excellence Award and we are pleased to announce that our CEO Torrey Tayenaka has received a nomination. This is awesome news for Torrey and for Sparkhouse. If you are not familiar with the Entrepreneur Excellence Award, the Orange County Business Journal describes it this way: THE EXCELLENCE IN ENTREPRENEURSHIP AWARDS program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures. This is the perfect opportunity to recognize clients or business associates who have distinguished ...

Email marketing has been growing with increasing popularity in recent years. There are countless email marketing companies out there who offer solutions to branding in the form of one of modern society's most preferred forms of communication. Maybe you see the benefit of email marketing or maybe 99.9% of your emails end up in the trash. Whatever the case, you can't deny the popularity of email marketing and that means that email marketers must be doing something right. If you are a business owner, chances are that email marketing has crossed your mind. But have you considered the benefits of ...

Zyliss Control Knives Case Study At Sparkhouse, we pride ourselves on creating videos with bold storytelling, cinematic production value, and exciting innovation. Recently, we partnered with Zyliss on a video marketing campaign for their new line of Zyliss Control knives. Getting to Know the Client: Zyliss All our projects begin and end with the client. Because we don't confine ourselves to just one industry, we can tailor our approach and our design to make it work perfectly for each client. We spend a lot of time at the beginning of each project getting to know the client and what drives ...

It's official! Your favorite video production service is now officially certified as a minority-owned business. We are so excited to share this announcement with you, so we thought we'd tell you a little about what the certification is and what it means for you. Congratulations! The Certified Minority Business Enterprise (MBE) is a prestigious certification that distinguishes us from all the other video services out there. We always knew we were the best, but now we have this shiny new certificate to prove it! Just kidding. We have the certificate to show that our business prides itself on our diverse viewpoints ...

The popularity of video marketing services has risen in recent years. We aren't aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise) but perhaps it tickles a certain part of the brain that enjoys the easiness of visual stimulation over reading all those words on that tiny screen. At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. We apologize in advance for all the words. Why Social Media? Video is ...

Sparkhouse is proud to be a part of the 4th Annual Forge54 skilled giving weekend. We had our biggest year yet, with over 120 volunteers donating more than $500,000 in marketing services to Illumination Foundation. What Went Down A lot happened in 54 hours. Our volunteers consumed 1200 meals, 540 cups of coffee, 130 energy drinks, and 240 beers. Oh, and they completed an insane number of projects! The projects were divided among teams covering internal marketing, events, social media, design, messaging, public relations, photography, video, digital, and mobile. Coming from more than twenty agencies and fifteen schools, our teams ...

It’s prep time for holiday videos! Are you planning on creating videos for this holiday season? Now is the time to start prepping. Many of our clients are getting ready for this holiday season by producing some eye catching videos and you should too! Here are some ideas of how you can team up with Sparkhouse this holiday season to create video that will stand out and drive sales before 2016 comes to a close. Product Videos Why just tell people about your product when you can show them? Customers aren’t just buying your product -- they’re buying the lifestyle of ...

Video. Photography. Website. We created a company video, website video and photography for RESSAC Climate Control.  Check out the latest case study to see the work and learn why their CEO said "The final product was more than I expected" View Case Study Here. FLYING HIGH IN A DRONE We are excited about our latest investment into a brand new DJI 4k Drone!  Our team has been spending the afternoons practicing drone shots of Torrey playing various sports around OC. Check out the Video Here. HOW FRESH? ZYLISS FRESH! Zyliss just launched a new line of glass and plastic food ...

Video. Photography. Website.   When RESSAC Climate Control asked us to create a brand video for them we knew there was an opportunity for something special. Founded in 1929, this company has been passed down for generations and is currently lead by Nick Rohan CEO. RESSAC specializes in maintenance, installation and servicing of commercial HVAC systems in California. They’ve earned trust up and down the Gold Coast, and now they looked to gain attention from potential customers nationwide. Our team hit the ground running with research into the history of the company, industry and competition. We developed a concept for ...

Sparkhouse is excited to announce that we’ve teamed up with Balcony Living to launch their first product, the Balcony Bar. It’s an innovative attachable tabletop surface that transforms your balcony into a bar with a view. The Balcony Bar is designed as a portable alternative to difficult-to-move tables used in backyards and patios. Where the traditional outdoor table is limited to one location and blocks views, the Balcony Bar clamps onto your railing to create an instant surface great for drinks, food, plants and even décor items. The Balcony Bar allows people to sit higher than a table making it ...

8 rules for effective video content marketing Video is becoming an increasingly popular addition to content marketing due it its shareable and engaging nature. Whether you have a well developed content marketing strategy or you’re just getting started, you need to make sure you are using video effectively in order to reach your goals. READ MORE SO WHAT'S IN OUR GLASS? The team here at Sparkhouse had a lot of fun filming this example of what we can create here in our studio (maybe a little too much fun)! Check out the full video to find out what's in our ...

Alyssa was nominated for her operations and marketing contributions to Sparkhouse, her volunteer role as Co-Executive Director of Forge 54, and all of her past experience in marketing and account management. Congrats Alyssa! We're very proud.   About the OCBJ Women in Business Awards: The 22nd Annual Women in Business Awards Luncheon & Program honors five exceptional business and professional OC women. The award winners will be announced at the luncheon on May 4, 2016. The WIB special supplement, publishing on April 11, 2016 will preview the program, featuring profiles and photos of this year’s nominees plus articles of interest.  

By Alyssa Lahham Video marketing services is becoming an increasingly popular addition to content marketing due it its shareable and engaging nature. In a Demand Metric study, a whopping 82 percent of companies using video for content marketing reported it to be successful. Whether you have a well developed content marketing strategy or you’re just getting started, you need to make sure you are using video effectively in order to reach your goals. Here are some guidelines we recommend following so that your content marketing videos are as successful as possible: [funky_dropcap] 1 [/funky_dropcap] Set goals first Start with your end goal ...

Last month, we finished up a super fun video project for Privacy Pop. The piece was designed to be an engaging, high energy video driven by its music and simple stylized titles. It’s a lively video with 360 product shots and quick cuts that show Privacy Pop’s versatility, ease of use, and creative design. The video was launched on Privacy Pop’s Facebook page. After only five days, it had 200,000 views. After just one month, total views catapulted to over 3 million! The effectiveness of the video was far beyond what Privacy Pop Founder Eric Mear ever envisioned. Eric was ...

Sparkhouse was awarded a Bronze OC ADDY Award for their work on their DENSO video, “One Small Piece,” in the category of internet commercials. The video was a collaboration with IMW Agency. The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The Orange County ADDY competition brought together the best local talent to recognize and reward creative ...

By Harvey Kaner So who would have dreamed, when we started our journey with Wells of Life, that our work would include donating enough to build our own well? I mean, yes, we were excited about creating a new brand identity, mission and vision for this very worthy organization. And a marketing campaign that included a website, app, videos and a bunch of other work. But never did we think that we’d actually end up funding a well that would change the lives of rural Ugandan villagers. But that’s exactly what’s happened. During the 2015 Forge 54 weekend, Founder Nick ...

A Guide by Torrey Tayenaka and Alyssa Lahham at Sparkhouse We all know that video is an essential tool in today’s marketing landscape. It’s the most effective way to connect with your audience and advance your goals, especially as video traffic continues to rise. Estimates show that by 2019, consumer internet video traffic will make up 80 percent of all consumer internet traffic, and having a video on your site keeps viewers eyes on your page for twice as long as without a video. So why wait? Here are 10 tips to get you started. Pick a few ideas that ...

By Torrey Tayenaka It’s 2018, and the times are changing once again for video, It’s time to start focusing on silent video again.   Why you ask? Well, people are now watching 100 million hours of video on Facebook every day! Think about how people view their Facebook feed, often silently scrolling on their phone and secretly viewing their endless feed at work. That means many of these views are coming from mobile autoplays, which are silent or in a cubicle where volume is not an option. So what does that mean for video advertisers? That video you made for ...

By Alyssa Lahham Advertisers spent a record $377 million on air time alone for Super Bowl ads this year, averaging $5 million for a 30 second spot. With that much skin in the game, there were some great spots. Here are our favorite Super Bowl commercials in our own made up categories: Best Performance by an Animal Heinz - Weiner Stampede Can’t. Stop. Watching. Such. Cute. Puppies. Just don’t think about what happens next. Best Comedy Doritos - Ultrasound We would be safe announcing Doritos will win this for 2017 too. Doritos never disappoints in this category. Best Celebrity Endorsement ...

(and create more free time in the process!) By Alyssa Lahham Whether your new year’s resolution is to be more punctual, to advance your career, or to just do you, being organized will help you accomplish your goals. Being well organized decreases stress, increases productivity, and preps you for any curve balls that may fly at you. Here are a few tips that have worked for us: [funky_dropcap] 1 [/funky_dropcap]Start with scheduling - We think Sunrise is the best app to combine all of your calendars. The user interface is intuitive, and we love being able to send a single link ...

For his involvement in Sparkhouse, Filmed Academy of the Arts, The Cinematic Arts Experience, Ad2OC, Kite Patch, Forge 54 and EvaDrop Smart Shower-- Torrey was recently honored by the Angel Light Academy with the Above and Beyond Award for 2015. Angel Light Academy’s Leadership Training Institute will be honoring local citizens who have proven excellence in community leadership and service. This event was established in 2009 as a grass roots recognition program for the “doers” of our local communities. Each of the honorees has demonstrated they consistently go above and beyond and are nominated by their peers for this prestigious ...

What is Sparkhouse? 1 part video production company, 1 part marketing agency, 100% for our clients. We scale up and down with our services and find the right partners for any job. We love what we do and we love our clients even more. Check out a little video about how Sparkhouse can help your company or brand stand out.   https://vimeo.com/132998307

97 PEOPLE 24 AGENCIES 3,831.5 HOURS $574,725 Sparkhouse is excited to share the results of our 3rd annual Forge 54 skilled giving weekend. Forge 54 brings a community of passionate marketing and creative individuals together to serve nonprofit organizations through skilled giving. Using individual expertise, members provide learning opportunities to one another by working collaboratively in support of nonprofits in need. The 2015 Forge 54 skilled giving weekend took place October 2nd – 4th in downtown Santa Ana. During this weekend, young marketing professionals and students worked together to donate marketing services to Wells of Life, a non-profit organization that ...

2015 has been a busy year for Sparkhouse, and we are excited to show off some of our favorite projects both from our new and old clients. Video marketing that spans national tv, internet, mobile devices and more!

LOS ANGELES--(BUSINESS WIRE)--iMedia Communications, Inc. (@imediatweet) announced today the finalists for the 2015 iMedia Agency Awards. The annual awards recognize the most valuable, innovative agencies and campaigns in digital marketing. Winners will be announced at the December 8 awards gala at the iMedia Agency Summit. A 17-member awards advisory board was responsible for culling down nominees into finalists, based on the criteria of depth of work and innovative execution. This year’s board includes executives from Virgin America, ESPN, MasterCard, The Hershey Company, Univision, Mondelez, Walgreens, and Twitter. 2015 iMedia Agency Award finalists: Agency of the Year: 360i, BBDO, DigitasLBi, Huge, ...

Sparkhouse just completed a new project for DENSO Heavy Duty, a global OE manufacturer with five decades of experience perfecting technology and processes that give customers an edge on the road. IMW Agency chose the Orange County video production team to create an online marketing video to help launch their new line of technologically advanced alternators, the PowerEdge™ High-Amp Alternator series. A major player headquartered in Japan, DENSO Corp. specializes in advanced systems and technology and is the largest manufacturer of alternators in the world. The PowerEdge series of Alternators offer the most efficiency available from any manufacturer, so the ...

After Sparkhouse and Devise Interactive completed a successful new website for Thermal R&D we continued our marketing efforts with a completely fresh design for their trade show booths, backdrops, podiums and more. The trade show collateral is heavily based off the new design and brand created for the website. Using familiar imagery and style we created a cohesive and consistent experience between the physical and digital world. Sparkhouse is looking forward to furthering Thermal R&Ds branding and marketing in Q1 2015 with more content and the creation of video marketing.  

Forge 54, a non profit powered by Sparkhouse, concluded their 2nd annual skilled giving event, where marketing and media enthusiasts donated time, talents, and creative services to Playworks SoCal, a chapter of a national organization. The Forge 54 volunteers joined together at DGWB Advertising & Communications to work for 54 hours straight in order to create marketing deliverables, which included a mobile app commercial, microsite, PR and social media plans, video content, and more. The deliverables can be viewed on Playworks Forge 54 Recap. During the high-energy, 54-hour event, 81 volunteers were divided into teams according to their skill sets, ...

Thermal R&D Photography and Website Case Study Sparkhouse recently partnered with Thermal Research & Development, a maker of high performance exhaust systems, to redesign and invigorate their online presence. The initial strategy focused on updating the company’s forward facing image using captivating product and location photography. The product photography leveraged their beautiful hand-crafted chrome exhaust systems, including mufflers and stainless tips, to tell a visual story. For the location shots, our photographer (Danny Tayenaka) captured the true personality of Thermal Research & Devlopment by focusing on the workers who create the pieces, their skill and artistry, and the detail they ...

Newport Beach Award Program Honors the Achievement NEWPORT BEACH August 21, 2014 -- Sparkhouse has been selected for the 2014 Best of Newport Beach Award in the Advertising Agencies category by the Newport Beach Award Program. Each year, the Newport Beach Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Newport Beach area a great place to live, work and play. Various sources of ...

It seems the Image, Total time, Estimated cost, Supply, Tools fields are empty.It may generate Schema errors / warnings for your Page, we recommend you to fill those fields. How to create an animated explainer video Why Animated Explainer Videos? Animated explainer videos are powerful, popular tools for marketing almost any business, product, or service. There are a variety of advantages, including the ability to create a piece of video content without any actors, locations, cameras, or other costly elements — which allows you the option of releasing a video about a business, product, or service that doesn’t even exist ...

A passion for football and military appreciation served as the dual theme for Sparkhouse’s latest marketing campaign. Working together with Detroit-based agency Lowe Cambell Ewald, the Sparkhouse team spent the first two weeks of July in Texas shooting a USAA/NFL commercial that they produced, wrote and directed. The campaign consists of several 15-second and 30-second national TV spots, four long-form internet videos, and a handful of playful digital shorts. The ads were not short on star power, featuring Redskins starting quarterback Robert Griffin III, Bears cornerback Charles Tillman, Panthers Head Coach Ron Rivera, and former Cowboys Quarterback Roger Staubach. The ...

The Orange County Association of REALTORS® (OCAR) approached Sparkhouse looking for a strategy to effectively communicate the features of FHA and VA loans to condominium complex owners around Orange County. OCAR’s primary aim was to combat a large amount of misinformation and misunderstanding regarding these loans in the community, and Sparkhouse stepped up to the challenge of educating OCAR’s target market in a creative way. In response, the Sparkhouse team created a comprehensive animated campaign to explain all of the applicable law changes, rule changes and cost breakdowns involved with FHA and VA loans in a simplified, easily digestible format. ...

Entrepreneur Magazine came to us to create an easy to understand video animation about their College Entrepreneur Contest.  They had trouble explaining the prestige of the awards as well as who was eligible for the award, so they hired us to create a fun and informative animation video! This video was featured on Entrepreur.com's contest page and used to both explain the concept and the requirements to enter. You can see the microsite here:  

Sparkhouse is a leader in video marketing, innovative storytelling, beautiful cinematography, and stylized post-production, but most importantly… hands. Gorgeous, talented, hands. Some agencies can offer hands on service, but at Sparkhouse we offer hands IN service. Remember, Sparkhouse works hard for you… we are all hands in.

Sparkhouse produces a steamy viral video for Jacuzzi Bath. Filmed at the Jacuzzi Headquarters in Chino Hills, Sparkhouse features the brand new collection of Jacuzzi Baths with a sexy twist. Stay tuned to watch the finished product at the end of February.

DYLN Inspired teamed up with Sparkhouse to create a video marketing campaign for their Indiegogo crowd funding campaign. The goal was to create a video unlike any other crowd funding video.  The opening consisted with an extremely stylized and visually exciting yoga sequence followed by a documentary style interview of all the founders.  The video focuses on the hard work and dedication that the DYLN Inspired team put into the project as well as the amazing technology and quality of their products.  The video included an explanation as to why DYLN Inspired required funding and what those funds would go ...

The marketing created for the OC Food Bank was part of the first ever Forge 54 marketing weekend.  During this weekend of creativity, the team spent 54 hours creating an entirely new brand including a new logo, slogan, and collateral as well as a full website redesign, donation/giving platform, mobile app, two commercials, an animated infographic, rebuild and relaunched social media presence as well as a brand new PR campaign.  This was a huge collaborative effort that included 47 marketing professionals and over six different agencies and creative houses.   About OC Food Bank The OC Food Bank works with ...

Sparkhouse has teamed up with CoreLogic to create internal video content.  Currently Sparkhouse is creating content for company morale, new employee welcome videos as well as potential employee recruitment.  The videos are planned to live on a few different landing web pages as well as to be sent internally for certain corporate events.   About CoreLogic Information. It is at the core of every smart decision. It drives strategy, solutions, revenue and ultimately success. It is only logical that you would want it to come from a superior source. CoreLogic® is the company financial services and real estate professionals turn ...

Sparkhouse is hired by ioGear to create a product video for the new Wireless 5x2 HD Matrix.  The video demonstrates the amazing features of the new 5x2 HD and the easy accessibility it provides for ioGear customers.  The online video marketing was directed by Alex Meader.  Meader tells the story of a family who is not constrained by the limitations of a normal TV system, but one that can enjoy their media freely from any room in the house. Video directed by Alex Meader, produced by Brandon Cammell, and edited by David Helman and Paul Marin.   About ioGear IoGear, ...

turnstone Announces 2013 ‘Best Young Companies to Work for’ 15 Small Businesses Recognized for Creating an Outstanding Culture   Grand Rapids, MI, October 1, 2013 —After receiving more than one hundred nominations from across the country, turnstone, a Steelcase brand, in partnership with Wharton management professor and human resource expert Peter Cappelli, today announced the inaugural 2013 Best Young Companies to Work for. The list recognizes innovative and forward-thinking young companies that demonstrate excellence in a number of areas, including positive work culture, forward-thinking leadership, talent retention, business innovation, community outreach and an intentionally designed workspace. To be considered, nominated ...

Sparkhouse teamed up with GMCard to create a series of online video marketing commercials for GMC, GM Card and Capitol One. In collaboration with MRM and Section 8, the four part series focuses on real customers who have had great and authentic experiences with the GM Card as well as with the process of receiving GM Card earnings. The commercials were shot in four states including Johnstown, New York, Norfolk, Virginia, Lanesboro, Minnesota and Annapolis, Illinois with a small crew consisting of Director Torrey Tayenaka, Producer Sophronia Caicedo, DP Justin Garcia and audio by Alex Tirheimer. The Sparkhouse team was ...

Sparkhouse is proud of the extreme success of the recent marketing campaign put together for the Kite Patch mosquito repellent technology. Sparkhouse's team including Torrey Tayenaka, Sophronia Caicedo, Brandon Cammell, Ro Oeurn, and Brian Quach created many aspects of the Kite Patch's marketing including naming, branding, product design, video marketing and indiegogo crowd funding. Sparkhouse teamed up with Ephex online to create a complete website and online presence including contact forms, distributor applications and FAQs. Within just four days of posting the marketing campaign on crowdfunding site indiegogo the Kite Patch had been completely funded ($75,000). By the end of ...

Sparkhouse gets hired by Jacuzzi Hot Tubs to create real customer features for both the Jacuzzi Brand as well as the Sundance Spas brand. Using real life satisfied customers, the videos focus on various experiences with the spas including selection, installation, and maintenance as well as features about the experiences of enjoying the tubs with family, friends and loved ones. By using real life customers, Sparkhouse is able to tell an authentic and engaging story that viewers connect with and truly believe and understand. The video features are currently living on the Jacuzzi and Sundance websites, YouTube channels, Facebook pages ...

Sparkhouse is excited to announce the first ever Forge 54 marketing weekend. Forge 54 is a collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students converge to donate their time and talents to create, inspire, and help great causes. During each high-energy, 54-hour event, our expert creative teams adopt a non-profit organization and work together to totally revamp their marketing and branding efforts. The first ever Forge 54 marketing weekend will be hosted at Sparkhouse headquarters in Costa Mesa, CA on October 11th-13th, 2013. The first non-profit to benefit from Forge 54's services is the OC Food ...

Liquipel has partnered with Sparkhouse to create all of their video marketing content. Sparkhouse has created video content that includes viral slow motion liquid scenes, commercials shot on splash resistant iphones, interviews featuring the founders, and general company commercials. These videos have been used as marketing materials on Liquipel.com, Liquipel’s YouTube and various social media channels, as well as on large screens at trade shows and even in private meetings with other companies, partners and investors. About Liquipel Liquipel is a specialized process that applies a liquid repellent substance to electronic devices. We place the device into our proprietary machine ...

Procellera hired Sparkhouse to create a product video for their revolutionary wound care product. The goal was to tell the stories of elite athletes that count on Procellera everyday to perform at the highest level. Budget was an issue when it came to featuring four very different athletes in one product video, however with some creative producing, Sparkhouse was able to create an engaging, informative and powerful product video, under the required budget and above everyone’s expectations. The Procellera product video was Directed by Brandon Cammell, DP Graham Robbins, and Edited by Jonathan Wallace. About Procellera Procellera® is a unique ...

Sparkhouse teams up with Ink, an Irvine based digital agency to create a video marketing campaign for Hoag Hospital.  The films feature individuals who received excellent care from various departments within Hoag; including the Maternity, Cardiovascular and Neuro departments.  The imagery captured by Sparkhouse of the hospital’s facilities and technology allowed us to tell the story of satisfied Hoag patients.  All three spots were directed by Alex Meader in combination with Ink’s creative director TJ Bennett, DP Graham Robbins, and edited by David Helman. About Ink Ink is a full-service, fully integrated creative advertising and marketing agency on the rise. ...

Sparkhouse Creates First Commercial Shot with New iPhone 5 NEWPORT BEACH, Calif. (Nov. 1, 2012) Sparkhouse Strategic Brand Films, a video production and video marketing agency fusing artistic expertise in filmmaking with the digital world, teamed up with Liquipel™ and Fly Jet Sports to create the first commercial shotcompletely on Apple’s new iPhone 5. Filmed in the waters off Newport Beach, the Sparkhouse team used iPhone 5s protected by Liquipel’s Level 3 coating. One iPhone 5 was attached to Fly Jet Sports’s FlyBoard while two cameramen in the water filmed beneath it. Others filmed from shore and on a jet ...

  NEWPORT BEACH, Calif. (Oct. 23, 2012) Sparkhouse, a video production and video marketing services fusing artistic expertise in filmmaking with the digital world, recently teamed up with Nitto Tire to produce a series of marketing spots and promos for the tire company’s new line of tires. The Newport Beach, California-based studio produced a sixty-second television commercial, fifteen and thirty second YouTube pre rolls, two fifteen second animated YouTube pre rolls and a set of Nitto Tire testimonial videos. These Nitto Commercials went live on TV, YouTube, Blogs, Websites and more. Nitto Motivo from SPARKHOUSE Director: David Joseph Falossi II ...

Mobile Deluxe Hire Sparkhouse To Direct Video Marketing NEWPORT BEACH, Calif. (Oct. 23, 2012) Sparkhouse, a video production and video marketing agency fusing artistic expertise in filmmaking with the digital world, announced today that they are now Mobile Deluxe’s video marketing agency. The maker of premium casual mobile games has hired Sparkhouse to create videos for the company’s mobile apps and games. “There are over a billion mobile apps out there now, you can’t just make a good app and get downloads anymore, you have to really stand out and get noticed,” said Torrey Tayenaka, founder/CEO of Sparkhouse. “Video is ...

Sparkhouse Produces International Video Marketing Did you know that Sparkhouse also produces videos for international clients? Sparkhouse teamed up with Lukas-David to create product videos for Simard Cuisine et Salle de bains, an upscale French-Canadian kitchen cabinet company. By teaming up with a French agency, Sparkhouse was able to produce a series of How-To videos for Simard that captured their high-end features and raised sales 15% without increasing their media buy or marketing budget. Simard - Islands from REVIEWS / Sparkhouse Sparkhouse’s web series videos featured closed captioning options for viewers all around the world. Check out one of our ...

[funky_accordion] NEWPORT BEACH, Calif. (Sept. 7, 2012) Sparkhouse launches their brand new commercial with Nitto Tires featuring the Nitto Motivo. The Motivo is the evolution of Nitto’s Ultra High Performance street tires engineered to perform in all weather conditions while providing ride comfort, minimal road noise and increased mileage. This commercial was shot in Laguna Beach, California with a Porsche Cayenne Gemini Crane. Check out our behind the scenes video to see the crew in action!   Director: David Joseph Falossi II

Undefeated Presents NFL Draft NEWPORT BEACH, Calif. (April 10, 2012) Teaming up with Undefeated, Sparkhouse presents a dramatic and piercing look into the rigorous training carried out by some of this year’s NFL draft prospects. This video, which was shot in Laguna Hills, California in Juggernaut Gym, showcases the routines of five elite athletes. Weeks away from the official NFL Draft (April 26-28), the momentous event will be televised live on ESPN and the NFL Network. Directed by: David Falossi II UNDEFEATED : INCHES from SPARKHOUSE

Director: David Joseph Falossi II Editor: Jonathan Wallace

With 100,000 views in a week the X-Rangers Defenders of Gaming video campaign is a success! To launch XFX’s new 7000 series graphics cards we created a spoof of the famous Power Rangers TV Show – Each of our rangers have powers representative of the new card’s features including Double Dissipation, Overclocking, Direct 11, GCN Architecture, PCI Express 3, Eyefinity, and Stereo 3D. Our rangers use these powers along with the AMD Radeon HD 7970 to defeat the horrible Invisious and Intelector villains. This video campaign was also used to unveil XFX’s new product branding of proprietary XFX technology XFACTOR, ...

With 100,000 views in a week the X-Rangers Defenders of Gaming video campaign is a success! To launch XFX’s new 7000 series graphics cards we created a spoof of the famous Power Rangers TV Show – Each of our rangers have powers representative of the new card’s features including Double Dissipation, Overclocking, Direct 11, GCN Architecture, PCI Express 3, Eyefinity, and Stereo 3D. Our rangers use these powers along with the AMD Radeon HD 7970 to defeat the horrible Invisious and Intelector villains. This video campaign was also used to unveil XFX’s new product branding of proprietary XFX technology XFACTOR, ...

We are proud to announce our first ever Nissan commercial for the brand new Nissan NV van. Nissan approached us to create a TV commercial emphasizing all the strongest features of the van. We created a commercial that involved an entire film production crew loading all personel and gear into the new spacious Nissan NV. Check out the commercial below. https://vimeo.com/31514436 Want to see how we did it? Check out the behind the scenes video. Nissan NV Behind the Scenes https://vimeo.com/31464953

We are proud to announce our first ever Nissan commercial for the brand new Nissan NV van. Nissan approached us to create a TV commercial emphasizing all the strongest features of the van. We created a commercial that involved an entire film production crew loading all personel and gear into the new spacious Nissan NV. Check out the commercial below. Want to see how we did it? Check out the behind the scenes video. Nissan NV Behind the Scenes

Sparkhouse Launches Multi-Platform Video Campaign for Forever 21 Newport Beach, Calif., June 15, 2011— SPARKHOUSE, an innovative video production studio and marketing agency, recently launched a unique, large-scale, multi-platform video blitz to promote the opening of Forever 21’s flagship store at the Beverly Center in Beverly Hills, Calif. As one of the most successful retail brands in the nation, Forever 21 is known for offering of-the-moment fashions and accessories in a trendy shopping environment. “Forever 21 is a very hip, fun brand and they wanted that portrayed visually. They demanded perfection and we delivered—on time, every time,” says David Joseph ...

We are proud to announce the building of our very own Cyclorama Sound Studio in beautiful Orange County, California. We decided it was about time that there was a professional grade studio built in the Orange County area and took it into our own hands to make it happen! We recently added over 3,000 sq ft to our offices in Newport Beach to break ground on our first studio. Check back for more pictures as we proceed! Grand Opening party coming soon. Wall Frame is up! Starting to see the Arch. Starting to see some panels - and Jonathan for ...

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Interactive Online Campaign from the American Advertising Federation. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising. The award-winning campaign is a branded web series for XFX, a cutting-edge graphics card company. The XFX Secret Weapon Series has been viewed online hundreds of thousands ...

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Interactive Online Campaign from the American Advertising Federation. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising. The award-winning campaign is a branded web series for XFX, a cutting-edge graphics card company. The XFX Secret Weapon Series has been viewed online hundreds of thousands ...

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Sound Design from the American Advertising Federation. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising. The award-winning video is the third episode of an interactive branded web series hosted by XFX, a cutting-edge graphics card company. Secret Weapon: Who are the Good Guys ...

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded Gold at the district ADDY competition for Best Cinematography from the American Advertising Federation. They will now represent Orange County on the national stage in San Diego, CA on June 4th 2011. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising. The award-winning video features legendary Southern California skateboarder Kevin ...

Newport Beach, Calif., April 18, 2011— SPARKHOUSE, a full-service video marketing, advertising and media production agency, was recently awarded the Silver OC ADDY for Best Interactive Media Internet Commercial from the American Advertising Federation. They have advanced and will represent Orange County in the national competition in San Diego, CA on June 4th 2011. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising. The award-winning commercial features the latest ...

XFX Video Campaign Wins 2010 W3 Gold Award SPARKHOUSE is proud to announce that our XFX Domination campaign is a 2010 W3 Awards – Gold Winner. Working together with Crisp Brand Agency we created this video for internal promotion of XFX products. XFX World Domination from REVIEWS / Sparkhouse This video was used in an internal promotional event to launch XFX’s new products for 2010 as well as new brand theme. The video was a great success and helped with the launch of the extremely popular XFX Secret Weapon web-series, also produced at SPARKHOUSE.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from ...